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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Information technology industries > The Master Switch: The Rise and Fall of Information Empires
The Master Switch: The Rise and Fall of Information Empires

The Master Switch: The Rise and Fall of Information Empires


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About the Book

A secret history of the industrial wars behind the rise and fall of the twentieth century' s great information empires - Hollywood, the broadcast networks, and ATandT - asking one big question: Could history repeat itself, with one giant entity taking control of all information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how we communicate. Every once free and open technology was in time centralized and closed, a huge corporate power taking control of the 'master switch'. Today, as a similar struggle looms over the Internet, increasingly the pipeline of all other media, the stakes have never been higher. To be decided: who gets heard, and what kind of world we live in. Part industrial expose, part meditation on the nature of freedom of expression, part battle cry to save the Internet's best features, The Master Switch brings to light a crucial drama - rife with indelible characters and stories - heretofore played out over decades in the shadows.

About the Author :
Timothy Wu is an author, policy advocate and a professor at Columbia University. A veteran of Silicon Valley, in 2006 he was recognised as one of fifty leaders in science and technology by Scientific American magazine. He has contributed to The New Yorker, The New York Times and Forbes. He lives in New York.

Review :
"'Every now and then a book changes the way we understand the world. The Master Switch is such an achievement... rigorous... imaginative... enthralling.' Steve Coll, author of Ghost Wars"


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Product Details
  • ISBN-13: 9781848879850
  • Publisher: Atlantic Books
  • Publisher Imprint: Atlantic Books
  • Height: 232 mm
  • No of Pages: 336
  • Width: 158 mm
  • ISBN-10: 1848879857
  • Publisher Date: 01 Mar 2011
  • Binding: Paperback
  • Language: English
  • Sub Title: The Rise and Fall of Information Empires


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