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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies > The Master Switch: The Rise and Fall of Information Empires
The Master Switch: The Rise and Fall of Information Empires

The Master Switch: The Rise and Fall of Information Empires


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About the Book

The Internet Age: an era of unprecedented freedom in both communication and culture. However each major new medium, from telephone to satellite television, has crested a waved of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralised and closed; a huge corporate power taking control of the 'master switch'. Today, as a similar struggle looms over the Internet, increasingly the pipeline of all other media, the stakes have never been higher. Part industrial expose, part meditation on the nature of freedom of expression, The Master Switch brings to light a crucual drama - rife with indelible characters - played out over decades in the shadows of global communication. 'A free and open Internet is not a given. Indeed, corporate interests are working feverishly to seize control of it. Drawing on history, The Master Switch shows how this could easily happen and why we are at risk of loseing the freedom we now take for granted. A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.' - Arianna Huffington, founder, The Huffington Post 'Every now and then a book changes the way we understand the world. The Master Switch is such an achievement . rigorous . imaginative . enthralling.' - Steve Coll, author of Ghost Wars

About the Author :
Timothy Wu is an author, a policy advocate, and a professor at Columbia University. A veteran of Silicon Valley, in 2006 he was recognised as one of fifty leaders in science and technology by Scientific American magazine. He won the Lowell Thomas gold medal for Travel Journalism, and has contributed to The New Yorker, The New York Times and Forbes. He is also a fellow of the New America Foundation and the chairman of the media reform organisation Free Press. He lives in New York.

Review :
'The Master Switch is brilliant... a must read for those who want to know more about the future of the Internet' Josh Silverman, CEO, Skype 'Magisterial - Wu is a wonk, a Silicon Valley princeling and a professor at Columbia University. He will, in short, be heard and rightly so. The future of the media, specifically the internet, lies at the heart of our liberal democratic destinies. A battle is now being fought between those who aspire to maintain net freedom and those who call for regulation or seek commercial control. Wu's sharp analysis and eye for a good story will impress any thoughtful legislator. If new media laws are to be made, this book will be a key document.' Bryan Appleyard in the Sunday Times


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Product Details
  • ISBN-13: 9781848879843
  • Publisher: Atlantic Books
  • Publisher Imprint: Atlantic Books
  • Height: 242 mm
  • No of Pages: 384
  • Spine Width: 35 mm
  • Weight: 664 gr
  • ISBN-10: 1848879849
  • Publisher Date: 01 Mar 2011
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: The Rise and Fall of Information Empires
  • Width: 165 mm


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