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Home > Business and Economics > Business and Management > Sales and marketing > Emotion by Design: Creative Leadership Lessons from a Life at Nike
Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike


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About the Book

A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers. Creativity. It's a skill that can be learnt, just like any other. Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative- emotion by design.

About the Author :
Greg Hoffman joined Nike as a design intern in 1992 and rose through the ranks to become Chief Marketing Officer, retiring in 2020. During his 28 years at Nike, Hoffman creatively led three Olympic campaigns, worked with everyone from LeBron James to Serena Williams, and shepherded Nike to greater brand recognition than ever before. He has been cited as one of the US's leading creatives by Fast Company, Business Insider and AdAge.

Review :
A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better. A transformative and intensely personal journey building one of the world's most important, groundbreaking brands . . . A must-read. A gripping insight into the creation of some of the most iconic marketing in history. The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously. So inspirational . . . I couldn't put it down. This is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company. An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves. In this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger . . . A must-read for any marketer, businessperson or creative. Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime. Filled with remarkable stories . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before.


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Product Details
  • ISBN-13: 9781847943545
  • Publisher: Cornerstone
  • Publisher Imprint: Cornerstone Press
  • Height: 240 mm
  • No of Pages: 304
  • Sub Title: Creative Leadership Lessons from a Life at Nike
  • Width: 162 mm
  • ISBN-10: 1847943543
  • Publisher Date: 07 Apr 2022
  • Binding: Hardback
  • Language: English
  • Spine Width: 29 mm
  • Weight: 517 gr


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