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Home > Business and Economics > Business and Management > Sales and marketing > Emotion by Design: Creative Leadership Lessons from a Life at Nike
Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike


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About the Book

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike's singular brand and was instrumental in its most high profile, breakthrough campaigns. In Emotion By Design, Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.

About the Author :
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer. Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.


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Product Details
  • ISBN-13: 9781668609569
  • Publisher: Hachette Book Group
  • Publisher Imprint: Hachette Book Group
  • Height: 142 mm
  • Returnable: N
  • Sub Title: Creative Leadership Lessons from a Life at Nike
  • Width: 148 mm
  • ISBN-10: 1668609568
  • Publisher Date: 05 Apr 2022
  • Binding: CD-Audio
  • Language: English
  • Spine Width: 28 mm
  • Weight: 204 gr


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