Handbook on Public Diplomacy: (Elgar Handbooks in Political Science)

This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices. Seeking to develop and enhance this field, chapters examine the public diplomacy efforts of superpowers, middle powers, substates and developing countries. The Handbook reflects on the past and present of public diplomacy, and introduces new theoretical models to further expand the field’s scope. Employing detailed case studies from across the world, authors, including long-term career diplomats, demonstrate how public diplomacy can be used to encourage either conflict or cooperation. Ultimately, they highlight the vital role of public diplomacy in today’s society as a powerful tool for opposing misinformation, polarization and hatred. The Handbook on Public Diplomacy is a vital resource for students and scholars of international relations, public policy, terrorism and security. Combining academic and practitioner views on the subject, it is also an important read for diplomats seeking deeper insight into the field.

Table of Contents:
Contents 1 Introduction to the Handbook on Public Diplomacy 1 Sean Aday PART I OVERVIEW 2 Diplomacy’s public dimension 9 Bruce Gregory 3 ‘What’s past is prologue’ 23 Nicholas J. Cull 4 Strategic narrative and public diplomacy 35 Alister Miskimmon and Ben O’Loughlin 5 Gender matters in public diplomacy and nation branding 48 Nadia Kaneva and Cecilia Cassinger PART II TRADITIONAL MAJORS POWERS 6 Commissioning public diplomacy 61 Emily T. Metzgar 7 British public diplomacy 77 Robin Brown 8 China’s public diplomacy 93 Zhao Alexandre Huang 9 China in the new public diplomacy 107 Cliff Mboya 10 Russian public diplomacy and the public diplomacy of dissent 119 Anna Popkova PART III GLOBAL SOUTH AND ASIA 11 Conceptual and pragmatic perspectives on African digital diplomacy 133 Yarik Turianskyi and Bob Wekesa 12 Indian public diplomacy 147 Gazala Fareedi 13 The Brazilian way 160 14 The traditional paradigm of public and cultural diplomacies in Mexico 172 César Villanueva Rivas 15 Arab public diplomacy in the United States 183 William Lafi Youmans 16 Preserving reputation abroad 195 Mohamad Rosyidin 17 Public diplomacy in South Korea 208 Hun Shik Kim and Seow Ting Lee 18 Public diplomacy for modern Australia 221 Caitlin Byrne PART IV TOPICS/ISSUES 19 Beyond borders 237 Diana Ingenhoff and Robin Fichtner 20 City diplomacy 258 Niedja de Andrade e Forte dos Santos 21 Catalonia’s foreign affairs 271 Albert Royo i Mariné 22 Cultural diplomacy in northeast countries 285 Hyesun Shin 23 Music/hip hop diplomacy 296 Kendra Salois 24 Science diplomacy 309 Karen R. Lips and Meredith L. Gore 25 From Marconi to TikTok 323 Shawn Powers 26 Sports diplomacy of non-politically sovereign territories 334 Ramesh Ganohariti and Sascha Düerkop PART V SPECIAL FOCUS: EMPIRICS AND MEASUREMENT 27 The measurement dilemma in public diplomacy 349 Amelia Arsenault 28 Reframing public diplomacy 361 Diana Ingenhoff and Jérôme Chariatte 29 Digital soft power 378 Natalia Grincheva 30 Schisms in nation brands 391 Sameera Durrani PART VI SPECIAL FOCUS: DIGITAL DIPLOMACY AND DISINFORMATION 31 SNS diplomatic communication model 407 Elyse Huang 32 Digital agenda-setting 417 Efe Sevin 33 Unpacking the psychology of adversarial state-sponsored disinformation campaigns and implications for public diplomacy counter-strategies 434 Erik C. Nisbet and Olga Kamenchuk PART VII SPECIAL FOCUS: PD, WAR, AND NATIONAL SECURITY 34 National security and public diplomacy 451 James Pamment, Martina Smedberg and Elsa Isaksson 35 Losing hearts and minds 464 Katherine Brown 36 Public diplomacy in the age of War 3.0 477 Rhys Crilley 37 From Gaza to Crimea 488 Ilan Manor 38 People-to-people exchange programs 507 Philip Arceneaux PART VIII DIPLOMATS’ PERSPECTIVES: BRIDGING THEORY AND PRACTICE 39 Lessons from Zelensky 521 Thomas Miller 40 Diplomacy comma public 534 Mark Taplin

About the Author :
Edited by Sean Aday, Associate Professor of Media and Public Affairs and International Affairs, George Washington University, USA

Review :
‘The Handbook provides a sharp and timely look at the evolving strategies and challenges in public diplomacy during a time of great geopolitical transformation. With diverse expert contributions, it’s a must-have resource for anyone studying or conducting public diplomacy, offering fresh perspectives that are both insightful and practical.’ ‘This volume is what a handbook should be. It offers wide-ranging topics, distinguished authors, theoretical and practical insights, and addresses diverse interests of academic and professional communities. It will be an invaluable resource for scholars, diplomats, and others interested in public diplomacy’s continuing development.’