About the Book
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.
What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.
Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Table of Contents:
1. Rethinking Public Diplomacy in the 2020s 2. Public Diplomacy Before Gullion: The Evolution of a Phrase Part 1: The Scope of Public Diplomacy: Key Practices 3. The Spectrum of Listening 4. Cultural Diplomacy 5. Exchange Programs and Public Diplomacy 6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties 7. Public Diplomacy Evaluation Part 2: Public Diplomacy Applications 8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy 9. Operationalizing Public Diplomacy 10. Communication Logics of Global Public Diplomacy 11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy 12. Crisis and Narrative 13. Country Branding: A Practitioner Perspective 14. The Changing Nature of Nation Branding: Implications for Public Diplomacy Part 3: Public Diplomacy and Persuasion 15. Tactics of Social Influence for Use in International Conflicts 16. Credibility and Public Diplomacy 17. The Primacy-of-Culture in Influence: A Dissenting View Part 4: Case Studies in Public Diplomacy 18. The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories 19. Diplomacy and Culture in the European Union Global Strategy 20. A Guide to Gastrodiplomacy 21. Diaspora and Diplomacy 22. The World Expo and Nation Branding 23. UNESCO Approaches to Public Diplomacy Part 5: Global Approaches to Public Diplomacy 24. Four Seasons in One Day: The Crowded House of PD in the UK 25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present 26. Public Diplomacy à la française 27. Japan’s Public Diplomacy 28. Communicating Confidence: China’s Public Diplomacy 29. Historical Memory and Public Diplomacy: The Case of Russia 30. Australian Public Diplomacy 31. Populism and Public Diplomacy: The Case of India 32. Korea’s Public Diplomacy 33. Israel: Countering Brandjacking 34. The Brazilian Approach to Public Diplomacy 35. Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication 36. African Public Diplomacy: Between Deficiences and Potential 37. Public Diplomacy in Latin America: An Emerging Field of Practice? 38. Nation Branding in the Arab World Part 6: Fresh Perspectives in Public Diplomacy 39. Ethics and Social Issues 40. Digital Public Diplomacy 41. Corporate Diplomacy 42. Exchanges as Good Propaganda 43. Public Diplomacy and Development Communication: Two Sides of the Same Coin? 44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy 45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After
About the Author :
Nancy Snow is Professor Emeritus of Communications, California State University, Fullerton, and Disney Chair in Global Media, Schwarzman College, Tsinghua University, Beijing (2020). Snow is Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow in the Institute of Contemporary Asian Studies at Temple University Japan.
Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism and the founding director of the Master of Public Diplomacy program at the University of Southern California in Los Angeles. His research and teaching interests are interdisciplinary and focus on public diplomacy and—more broadly—the role of media, culture, and propaganda in international history. He is editor of the journal Place Branding and Public Diplomacy, president of the International Association for Media and History, and a member of the Public Diplomacy Council.
Review :
"Snow and Cull's handbook has yet provided the most comprehensive resources and insightful guidance for China's upgraded endeavor of public diplomacy under the strategic framework of the Belt and Road Initiative. Compared with the first edition, the current volume has wisely integrated voices from the non-Western world, and has thereby constituted a truly crosscultural conversation of theories and practices between the West and the Rest, and reconstructed PD as a cutting-edge discipline in this post-West, post-order and post-truth era." — SHI Anbin, Ministry of Education Changjiang Endowment Professor of Global Media Communication, Tsinghua University
"This timely update not only brings public diplomacy into the age of cyber (in)security, but also fully explores the new landscape for public diplomacy after the United States has lost hegemony. The "Global Approaches to Public Diplomacy" section provides an especially useful survey of public diplomacy around the world harnessed for positive goals of engagement and mutual understanding, as well as more sinister goals of increasing power and dominion." — Cynthia Schneider, Distinguished Professor in the Practice of Diplomacy, Georgetown University
Nancy Snow and Nicholas J. Cull, eds., The Routledge Handbook of Public Diplomacy, Second Edition, (Routledge, 2020). Snow (Kyoto University of Foreign Studies) and Cull (University of Southern California) have performed a great service in compiling the chapters in this welcome second edition of The Routledge Handbook. Compared to its 2009 predecessor, it is more comprehensive and global in scope. Its conceptual approaches and diplomatic actors are more diverse. Contributors are a broader range of older and younger voices, scholars, and practitioners. Following introductions by Snow and Cull, the Handbook’s 45 chapters (too many to list here) divide into six parts that examine core practices, contrasting assumptions and methods, cases that illustrate theoretical concepts, cases that portray country and regional differences, and chapters that explore ethical questions, digital technologies, and innovations in study and practice. Teachers will want to look for chapters to assign that support course topics. Given its content and heft (543 pages), the paperback and eBook editions are affordably priced. As with any compilation of this size, contributions vary in quality and depth. Readers will find arguments that are provocative and evidence based, claims that prompt disagreement and vigorous debate, and subject matter that calls for more research. The Handbook is aspirational and self-described as foundational. Its impressive range of ideas and approaches prompt two evergreen questions. Should we continue to treat public diplomacy as a separate field of diplomatic study and practice? And, given so much effort by so many in this volume and elsewhere, why is diplomacy so under-represented in IR and communications studies?
