All Consuming: Why We Eat The Way We Eat Now

'Brilliant and original' NIGEL SLATER 'Ruby is a rare and singular voice. I loved this book' ANNA JONES 'A fascinating, sometimes shocking, eye-opener that is also brilliantly funny' CLAUDIA RODEN 'An essential read for everyone interested in how we eat now' REBECCA MAY JOHNSON The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now? Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture. The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements and social media. Our tastes are engineered in food factories, hacked by supermarkets and influenced by Instagram reels. Ruby Tandoh's startlingly original analysis traces this extraordinary transformation over the past seventy-five years, making sense of this electrifying new era by examining the social, economic, and technological forces shaping the foods we hunger for today. Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own? Discover All Consuming Bubble Tea | Critics | Recipes | Martha Stewart | Mob |Fast food | Hype queues | Nara Smith | Tiktok | Viennetta | Weekend supplements | Wife Guys | Cult Cookbooks | Lobster | Influencers | Wellness elixirs | Entertaining | Keith Lee | Wimpy with Ruby Tandoh this autumn.

About the Author :
Ruby Tandoh is a food writer who has written for the New Yorker, Guardian, Vittles and Vice. A finalist on the Great British Bake Off, she has published Eat Up, about the pleasures of eating, as well as three cookery books: Crumb, Flavour and Cook As You Are.

Review :
Brilliant and original Ruby is a rare and singular voice in food. I loved this book and nodded empathically through each chapter Ruby Tandoh's sharp, insightful investigation into our evolving mass food cultures - the influences and drivers, weird excesses and absurdities - is a fascinating, sometimes shocking, eye-opener that is also brilliantly funny Fascinating, funny and devastatingly honest, a must-read on modern food culture in all its technicolour cheese-drenched glory A major new history of contemporary food culture that, in particular, lifts the lid on how the internet has shaped our appetites and home cooking. Written with a deft and humorous touch that belies the depth of its research, this is an essential read for everyone interested in how we eat now. Brilliant. It's everything I want in a book about food culture. From a witty yet rigorous analysis of social media's impact on home cooks, through to restaurant criticism, food trends, the cookbook industry and more, this book is for anyone who loves food, and wants the curtain lifted on why we love the things we do I loved this book. Witty and profound, informative and original, no one could write with more insight than Ruby on the question of our appetites, and what it is that we are really searching for when we google what to make for dinner A brilliant and engrossing investigation of what really shapes our desires when it comes to food, and a sharp riposte to culinary romanticism From Viennetta to wellness elixirs, this fascinating volume looks at the way our tastes and appetites have changed over the past 75 years and explores the complexities and absurdities of our modern food culture in entertaining prose. Sharp, insightful, and wildly refreshing, All Consuming rewires how you think about food culture and changes the way you crave and consume food today. Thoughtful, provocative and often hilarious, full of tasty little nuggets. Brilliant. An absolutely brilliant analysis of modern eating that delves into some of the most outrageous, controversial and funny aspects of today's food world and takes us on a mind-blowing journey through recent-ish history to explain how we got here. I loved it The smartest, most thoughtful, most interesting book on food I've read in an age. It's sure to become an instant classic A sharp and funny dissection and skewering of how modern ideals have shaped out tastes An entertaining, endlessly instructive look at why we like what we do in our "anarchic web of desire Her fascinating cultural history traces the social, economic, political, and technological forces that determine how we discover new foods, who we listen to, how we shop, and how (and if) we cook. An entertaining and informative read for foodies and non-foodies alike. A bold, wry, exacting, and rip-roaring ride through our modern food culture..Tandoh is a marvellous and mischievous writer and thinker Completely dazzling in its scope, rigour, wit and savage, enlivening intellect. As a tour guide, Tandoh is brutally unsparing but infectiously passionate; forensically obsessive but self-aware Her inventive angles of enquiry, her curiosity and comic genius for showing the absurd, cynical and tender ways our food culture has evolved are gripping Effervescent, sharp and full of heart, this is essential reading for anyone curious about what fuels today's food culture. I devoured it A completely new perspective on food culture in contemporary life Intimate and universal at once; carefully researched and reported but full of wit and opinion; of-the-moment and timeless Ruby Tandoh takes us on a journey into the new global pantry that is as gripping, surprising and expansive as if she had opened the door to Narnia A smorgasbord of thought-provoking commentary. Everyone from the most ardent foodie to the cultured gourmand will find morsels here to savour A real treat: somebody thoughtful and sharp taking a subject that everyone has to think about but rarely does so deeply A tour de force. Ruby's extensive research and wonderful prose reveal everything you never knew about the evolution of current global food culture, in all its (often bonkers) forms Extraordinary. Ruby Tandoh is a genius and All Consuming is everything Praise for Eat Up I read it greedily Endlessly inspirational Really, really, really good Brilliant. Buy it. You won't regret it A wonderful read, whatever you eat The modern history that Tandoh tracks is a vital and largely hidden one, a behind-the-scenes look at how food gets onto our plates. Tandoh breaks down the mechanics and economics of these phenomena in wry pages that are as incisive as they are amusing