Behavioral Strategy in Perspective: (39 Advances in Strategic Management)

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume brings together scholars from several generations that have led and defined the behavioral approaches in strategy to reflect on the past, present, and future of behavioral strategy. Thus, rather than seeking empirical contributions that would fill in research gaps and expand research in specific domains, we endeavored to: a) represent the diversity of perspectives that inform behavioral research in strategic management; b) open up a space for reflection and provocation by scholars who are widely recognized as thought leaders both in their respective strands of behavioral strategy research, and in the field as a whole; and c) offer a set of perspectives and directions for the field of behavioral strategy at a pivotal moment in its evolution.

Table of Contents:
Introduction: Behavioral Strategy: A Quick Account; Mie Augier, Christina Fang and Violina RindovaI. The Field of Behavioral Strategy and Its Evolution Some Thoughts on the Development of Disciplines, with Particular Attention to Behavioral Strategy; James G. March A Strategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large Tent Conceptions of This Embryonic Community; Donald C. Hambrick and Craig Crossland Decoupling and Intergroup Dynamics in Behavioral Strategy, and a More Integrative Alternative; James D. Westphal A Behavioral (Simonian) Perspective on (Behavioral) Strategic Management Research; Mie Augier and Nicholas Dew II. Perspectives on Behavioral Strategy and Strategizing From Strategy to Strategic Organization; Daniel A. Levinthal The Organizational Foundations of Behavioral Strategy; Phanish Puranam Where to Search; Henrich R. Greve Organizational Sensing and the Occasions for Strategizing; Sidney G. Winter Hierarchical Sensing and Strategic Decision Making; Elad Green and Zur Shapira Bounded Rationality, Heuristics, Computational Complexity and Artificial Intelligence; Richard A. Bettis and Songcui Hu Romantics, Mercenaries and Behavioral Rationality; Thomas C. Powell The Three Minds of the Strategist: Toward an Agentic Perspective on Behavioral Strategy; Violina P. Rindova and Luis L. Martins Praxis, Character and Competence: From a Behavioral to a Communitarian View of the Firm; Haridimos Tsoukas III. Behavioral Strategy in Action Behavioral Strategy and Strategy Prescription; Philip Bromiley and Devaki Rau Behavioral Strategy: An Alternative Account of Superior Profitability? Christina Fang and Chengwei Liu Behavior in Behavioral Strategy: Capturing, Measuring, Analyzing; Charlotte Reypens and Sheen S. Levine Teaching Strategists to Take Advantage of What Happens; William Starbuck Epilogue Confessions of a Behavioral Strategist! Edward J. Zajac

About the Author :
Mie Augier is an Associate Professor at the Naval Postgraduate School, USA. She has also worked on consulting and strategy for businesses, governments, executive audiences and educational institutions in the USA and abroad on issues relating to faculty development, strategy, curriculum development, leadership development programs, and developing innovations in institutions. Her current research looks at organizational behavior, innovation, culture, strategy, and the history of behavioral social science and management education. Christina Fang is an Associate Professor of Management and Organizations at the Leonard N. Stern School of Business in New York, USA. Her research focuses on the challenges and mechanisms of learning. Current research examines causal attributions of business performance, issues of novelty in technological innovations, and behavioral/strategic implications of learning in the absence of immediate feedback. Violina Rindova is Professor of Management and Organization at the University of Southern California, USA. She teaches and studies strategic innovation - how firms create value, intangible assets, and new market opportunities through unconventional strategies across a variety of industry contexts.

Review :
This book consists of 18 essays by business and other researchers from the US, Asia, and Europe, who examine behavioral approaches to strategic management research. They address the emergence and evolution of the field of behavioral strategy, including alternative conceptions of behavioral strategy, decoupling and intergroup dynamics in behavioral strategy, and the evolution of implicit and explicit behavioral ideas in the field of strategic management; perspectives on behavioral strategizing, focusing on search and sensing, as well as behavioral rationality, agency, and a communitarian view of the firm; and implications for research, normative recommendations, the study of firm performance, and teaching strategies.