The Profit Secret: How to sell more at a higher margin

Want to know the secret of selling at a higher margin? This book will explain how Whether you are completely new to sales or have many years’ experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity. This book will help you to: • Identify the right market to sell to the right people • Improve your conversion ratio from interest to order • Build a powerful value proposition for your company • Avoid price pressure • Defend and justify your price more effectively • Build stronger customer loyalty

Table of Contents:
Dedication Testimonials Contents Introducing the Profit Secret Chapter 1 – Sales are vanity; profit is sanity Chapter 2 – Building a sales proposition is like building a house Chapter 3 – Where to build your business profitably Chapter 4 – Digging the foundations of profit and value Chapter 5 – Laying the cornerstones of profit Chapter 6 – Laying the final cornerstone of profit Chapter 7 – The framework of profit, the tools, systems and meetings Chapter 8 – The internal building blocks of profit Chapter 9 – The external building blocks of profit Chapter 10 – The roof: your sales conversation Chapter 11 – Resolve snags to keep more of the profit Chapter 12 – Keeping bad weather out: part one Chapter 13 – Keeping bad weather out: part two Chapter 14 – Future-proofing your profit Chapter 15 – Conclusion and Covid-19 Acknowledgements About the authors

About the Author :
Bob Hayward is the author of three bestselling books, a highly regarded international consultant, trainer and speaker. Having started seven businesses he has a wealth of practical experience to address the needs of salespeople and business owners. Nick Baldock who sadly died in 2014 was an international speaker and sales improvement consultant. He had clients across the globe whom he helped become more efficient at converting sales effort into more profitable sales results.

Review :
No matter what business you’re in, a crucial aspect of your business is sales and this book will help you to sell more, more often, and at a better price. The authors directly and brilliantly tackle the timeless challenge that anyone and everyone in business faces – being asked to drop the price. Read this book and save yourself from years of headaches and lost revenue that can too often result from stressful, back-and-forth, price-negotiation situations. The authors have put together in this book an essential toolkit for anyone in sales and negotiations, this is a must read. The business that can define and develop its value chain will be the one that will survive the economic difficulties. This book is a toolkit that will give any sales team the knowledge and skills on how to present a professional proposition. The process steps are simple, logical – based on practical experience and best of all – they work! The authors have a gem of a book. Super, highly practical advice that when followed will close more sales and generate a stack of repeat business. Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income – and the book shows you how to do it. This book is a great tool for any businesses that are looking to defend their margins. The best book I’ve read on sales – directly tackling a problem for many businesses, being asked to drop the price. Whatever you sell, this book will save you a fortune by reducing the number and amount of discounts you would have given away.