Beyond 2.0: The Future of Music(Music Industry Studies)

Description The music industry, as with most other media forms, is in the middle of a period of enormous transformation. Digital technologies have empowered producers and consumers of music - traditional ways of making and distributing music are under threat as musicians and their audiences embrace new opportunities, many of which bypass the incumbent middlemen. Whilst it is clear that the music industry is thriving, the traditional recording industry, dominated by a handful of multinational corporations is struggling to stay relevant. The changes are so dramatic that the term "Music 2.0" has become commonly used to delineate old and new business models and approaches. But the demise of the traditional music industry is overstating things - the reality is that (whilst their profits may be diminishing) they still dominate a multi-billion dollar marketplace and exercise unprecedented control over the star-making process. And, of course, they have the resources to be able to reinvent themselves. The actual future of music is a complex and contested one. This book aims to unpack that complexity, map the changes and explain the causes and motivations surrounding an industry undergoing change. It explores the world of popular music from three distinct perspectives. Firstly, it examines the new opportunities available to consumers of music - interrogating how the lines between production and consumption are blurring, creating fans who do much more than just listen to music. Secondly, it draws on interviews with a diverse range of musicians explaining their place in the brave new world and trying to articulate their newly defined roles. Finally, it examines the industry itself, and unpack the responses to current challenges from new and old players alike.

Table of Contents:
Introduction 1. The Technology of Music 2. Rise of the Machine 3. Digital Music 4. The New Intermediaries 5. Star Wars 6. What about Me? 7. Shaking the Foundations 8. It's the Music, Stupid Appendix 1 Bibliography Discography Filmography

About the Author :
Steve Collins is Senior Lecturer in Multimedia in the Department of Media, Music, Communication and Cultural Studies at Macquarie University. Steve is also a musician and has been releasing original music online under the name INfest8 since 1998 and producing remixes for bands around the world. Sherman Young is Professor and Pro-Vice Chancellor of Learning, Teaching and Diversity in the Department of Media, Music, communication and Cultural Studies at Macquarie University. He is the author of The Book is Dead, Long Live the Book (2007) and co-author of Media Convergence (2012).

Review :
I would not hesitate in recommending this title to my students...covers important ground in accessible ways; the exposition is always lucid and well-supported with references to appropriate literature. There is much to learn from an engagement with the work ; Popular Music