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Home > Business and Economics > Business and Management > Sales and marketing > Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Scorecard Marketing: The four-step playbook for getting better leads and bigger profits

Scorecard Marketing: The four-step playbook for getting better leads and bigger profits


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About the Book

BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people. Read Scorecard Marketing and learn how to: Predictably generate large numbers of warm leads every week Collect data and recognise buying signals early Identify the underlying reasons each individual might want your offer Treat every customer in a personalised way Create a permanent digital asset that improves your marketing and sales results for years to come

Table of Contents:
Introduction – PART ONE The Philosophy Of Generating Warm Leads – Why People Buy – Awaken Dormant Desires – Warming People Up – The Product-For-Prospects – Emotion, Logic And Urgency – Scoring, Ranking And Improving – PART TWO SETTING UP A SCORECARD – Building Your Scorecard – Step 1: Your Landing Page – Step 2: A Questionnaire – Step 3: Their Results – Step 4: Marketing And Sales – A New Asset For Your Business – Set Up And Score! – Conclusion – Resources – References – Acknowledgements – The Authors

About the Author :
Daniel Priestley and Glen Carlson are multi-award-winning entrepreneurs who have built fast-growth businesses around the world. After testing dozens of performance marketing strategies, they discovered the power of scorecard marketing. Over 2,000 companies are now using this approach to achieve remarkable results in generating better leads and bigger profits.

Review :
ʻThis will permanently transform your marketing results.ʼ JAKE MASON, FOUNDER OF INCALOOP ʻIf you need to get to know your potential clients before making a sale, this strategy will dramatically reduce the time it takes to win business.ʼ SHAA WASMUND MBE, AUTHOR OF DO LESS, GET MORE


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Product Details
  • ISBN-13: 9781781337196
  • Publisher: Rethink Press
  • Publisher Imprint: Rethink Press
  • Height: 203 mm
  • No of Pages: 164
  • Returnable: N
  • Returnable: N
  • Sub Title: The four-step playbook for getting better leads and bigger profits
  • Width: 127 mm
  • ISBN-10: 1781337195
  • Publisher Date: 09 Sep 2022
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 318 gr


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Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
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