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Home > Business and Economics > Business and Management > Business mathematics and systems > Performance Management in der digitalen Welt: Die Digitalisierungsscorecard als Instrument für das Management digitaler Geschäftsmodelle(Unternehmensführung & Controlling)
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Performance Management in der digitalen Welt: Die Digitalisierungsscorecard als Instrument für das Management digitaler Geschäftsmodelle(Unternehmensführung & Controlling)

Performance Management in der digitalen Welt: Die Digitalisierungsscorecard als Instrument für das Management digitaler Geschäftsmodelle(Unternehmensführung & Controlling)


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About the Book

Felix Schuhknecht zeigt in diesem Buch, dass eine Notwendigkeit zur proaktiven und antizipativen Lenkung, Leitung und Gestaltung der digitalen Transformation von Geschäftsmodellen besteht. Um diese Aspekte ziel- und zweckorientiert erfüllen zu können, wird ein Performance Management benötigt. Aufgrund der Besonderheit digitaler Geschäftsmodelle zeigt sich allerdings, dass das bestehende Performance Management entsprechend adaptiert bzw. modifiziert werden sollte.Hierzu zeigt der Autor, dass der Grundgedanke der Balanced Scorecard eine sinnvolle konzeptionelle Basis darstellt. Diese ist allerdings entsprechend den Anforderungen digitaler Geschäftsmodellen zu modifizieren. So sollte beispielsweise das eher praxisorientierte Objectives and Key Results Management integriert werden.

Table of Contents:
Einleitung.- Terminologische Grundlagen.- Wissenschaftstheoretische Grundlagen und Bezugsrahmen.- Entwicklung eines Performance Management Tool: Die Digitalisierungsscorecard.- Performance Management in der Unternehmenspraxis.- Handlungsempfehlungen und Fallbeispiel.- Resümee und Ausblick.- Literaturverzeichnis.- Anhang.

About the Author :
Felix Schuhknecht promovierte am Lehrstuhl für Unternehmensführung & Controlling sowie im Europäischen Forschungsfeld für Angewandte Mittelstandsforschung (EFAM) und im Kompetenzzentrum für Geschäftsmodelle in der digitalen Welt an der Otto-Friedrich-Universität Bamberg.    


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Product Details
  • ISBN-13: 9783658321765
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 294
  • Series Title: Unternehmensführung & Controlling
  • Width: 148 mm
  • ISBN-10: 3658321768
  • Publisher Date: 19 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Die Digitalisierungsscorecard als Instrument für das Management digitaler Geschäftsmodelle


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