Buy Building a Brand Image Through Electronic Customer Relationship Management
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Customer services > Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)
Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)

Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

About the Author :
|Arshi Naim - Editor|Dr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 79 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence. Dr. Sandeep Kautish is an academician by choice and comes along with 18+ Years of work experience in academics including about 09 years in academic administration in various institutions in India and abroad. He earned his bachelor's, master's, and doctorate degrees in Computer Science on Intelligent Systems in Social Networks. He holds a Diploma in Management also. His areas of research interest are Decision Support Systems, Business Analytics, Machine Learning, Data Mining, and Information Systems. He has 46 publications in his Scopus account and his research works have been published in reputed journals i.e. Springer, Elsevier, Taylor & Francis, Hindawi, and IGI Global with high impact factor and SCI/SCIE/Scopus/WoS index. His research papers can be found at IEEE Transaction on Industrial Informatics (Impact Factor: 10.215), IEEE Access (SCI, Impact Factor: 3.715), Computer Standard & Interface (SCI, Elsevier, Impact Factor: 3.721), Journal of Ambient Intelligence and Humanized Computing (SCIE, Springer, Impact Factor: 3.662)), Wireless Personal Communications (SCIE, Springer, Impact Factor: 2.017), Multimedia Tools and Applications (Springer, SCIE, Impact Factor: 2.577).


Best Sellers


Product Details
  • ISBN-13: 9781668453896
  • Publisher: IGI Global
  • Publisher Imprint: Business Science Reference
  • Language: English
  • Series Title: Advances in Marketing, Customer Relationship Management, and E-Services
  • ISBN-10: 1668453894
  • Publisher Date: 30 Jun 2022
  • Binding: Digital download and online
  • No of Pages: 360


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)
IGI Global -
Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Building a Brand Image Through Electronic Customer Relationship Management: (Advances in Marketing, Customer Relationship Management, and E-Services)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!