Pocket Guide to Publishing: 100 Things Authors Should Know

About the Book

Publisher John Koehler and executive editor Joe Coccaro share 100 golden nuggets of wisdom that help answer the many reoccurring questions that authors have.

How collaborative should the process be with a publisher? What is a decent royalty percentage? How is the price of your book determined? Do you need to have an attorney look at a contract before you sign? What's the difference between line and copy editing? How much and what kind of marketing should an author expect to do?

These questions and many more are answered in this pocket guide to publishing.

About the Author :
John Kehler, president and publisher. John is the company founder and runs its day-to-day operations. He is an award-winning graphics designer and the author of seven books. He was awarded the lifetime achievement Silver Medal by the Advertising Federation of Hampton Roads in 2016. He earned a BFA in Communications Arts and Design from Virginia Commonwealth University and attended graduate studies at George Washington University in Washington, D.C. John's professional career includes being senior art director of a major advertising agency and running a design studio. John lives in Virginia Beach, VA and is active in his church. He has helped run a ministry dedicated to helping children with disabilities, a cause he is still very much dedicated to. John made an international splash in 1991 by winning the Boomerang World Championship in Perth, Australia and was a member of the Foster's Boomerang 2000 Team, a touring troop that taught professional athletes, and others, the gospel of boomerangs. Joe Coccaro, vice president and executive editor. Joe is chief editor and in charge of acquisitions, and the author of three books. Joe joined the company after nearly three decades as reporter, columnist, editor, and senior newsroom manager at several major newspapers, including Virginia's largest and most widely circulated daily, The Virginian-Pilot. Joe holds an MA in writing from the S.I. Newhouse School of Communications at Syracuse University, where he also studied as an undergraduate. Joe has won dozens of individual writing awards and has edited work that has been nationally recognized. He has coached hundreds of news writers, novelists, and nonfiction authors and has taught writing at two Virginia universities. He also has ghostwritten books and has a novel underway. Joe is a competitive runner and cyclist, and five-string banjo picker. He lives in Cape Charles, VA on the Chesapeake Bay.

Review :
"A clever and candid look under the hood of today's publishing vehicle." -Shari Stauch, CEO and creator of Where Writers Win "I wish Pocket Guide had been available when I started out." -Betsy Ashton, author of The Mad Max Mysteries, president of the Virginia Writers Club "A real no nonsense guide for authors that cuts to the chase about publishing." -William Hazelgrove, best-selling author of The Pitcher and twelve other books "Pocket Guide represents a huge shortcut for emerging writers. Rest assured, this is state-of-the-art wisdom." -Bud Ramey, author of five non-fiction books, including The Familiar Physician, and No Bullies "This pocket guide is essential for anyone who wants to write a book, and will help new writers fulfill their dreams with a good dose of reality. An excellent resource for aspiring writers!" -Angela Correll, author of Grounded and Guarded "Pocket Guide to Publishing is a concise, straight forward primer for every author. I highly recommend this book." -W. Terry Whalin, acquisitions editor and author of more than 60 books including Book Proposals That $ell. "Pocket Guide to Publishing is a must-have for anyone thinking about publishing a book." -Heather Weidner, author of Secret Lives and Private Eyes "What should every aspiring and experienced author know about publishing? Koehler & Coccaro's Pocket Guide to Publishing lays it all out with love, care and respect for writers seeking publishing deals, the readers they strive to indulge, and the publishers and agents they aim to wow! A most timely and relevant set of professional insights that's sure to endure as an industry classic. -Nora Firestone, author of The $10,000 Apostrophe, journalist and acquisitions editor "John Koehler and Joe Coccaro know what they are talking about! More importantly, having gone through the publishing process with them on my first book, these guys do what they say they are going to do, which is hard to find in today's business world. The Pocket Guide to Publishing explains in layman's terms all that you need to know to be a successful author." -Christopher Bowron, author of Devil in the Grass "Publishing a book is not for the faint of heart, but if you know what to expect and what is expected of you as a writer, success can be yours. I wish Pocket Guide to Publishing had been available when I started out." -Betsy Ashton, author of The Mad Max Mysteries, Unintended Consequences and Uncharted Territory, president of the Virginia Writers Club "A valuable resource for all who travel the winding road to publishing success." -Maggie King, author of the Hazel Rose Book Group series "This pocket guide will not only lift the fog that blankets the publishing world, but prepare a new author on what to expect while avoiding the expensive pitfalls." -Lynn Yvonne Moon, author of the Agency Series and award-winning 10 Rules About Monsters "Koehler and Coccaro's Pocket Guide to Publishing is written in plain English, making it easy to read and user friendly. I would consider the guide a 'must-read' for new authors." -D.W. Rawlings, author of Peckerwood in the Hood, Misadventures of a Kansas City Cop "An invaluable companion for authors on every stage of the publishing journey. The collective wisdom of Koehler and Coccaro brings a cutting edge take on the do's and don'ts that every author needs for success in todays complex world of publishing options." -Margaret Philbrick, author of A Minor