The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age

Thrive in the Digital Age Most corporations recognize they need to shift to a digital centric view of the world. However, digital transformation is a brutal process, and fewer that 20 percent of companies see the economic results they expected. To thrive and prosper in a digital world, true success requires organizations to become digital to the core in the way they think, behave, organize and grow, both internally and externally across all departments and functions. As digital leaders have proven, transformation only delivers maximum benefits when it impacts the entire organization. Through extensive research and interviews with digital leaders, Michael Gale and Chris Aarons explain what drives performance for digitally transforming organizations as well as the key components and mindset skills needed to lead in this digital-first world. A cornerstone of this approach is the Digital Helix framework, which shows how to transform your organization's DNA at the core to thrive and prosper no matter the challenges, including showing you the seven key areas that are critical to transformation success: 1. How to re-engineer and assess challenges and understand the drivers for transformation 2. Designing leadership for a digital first world 3. Understanding how the best strategies are built 4. Connecting sales and marketing in one customer centric process (moments) 5. Re-architecting how to handle information and listening to be more valuable 6. Recognizing the best processes for sustained and rapid results 7. Building the organization's mindset to thrive in constant change ?Creating a digital-first DNA for your organization will allow you to not only embrace the digital age, but thrive in it.

About the Author :
Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry's primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest. Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. At Pulsepoint Group, Chris helped leading organizations become digital in both their practice and delivery. In 2006, he launched one of the first social media departments at AMD and later wrote the book Social Media Judo: The Essential Guide to Mastering Social Media and Delivering Real Results. Chris also teaches digital marketing at the University of Texas at Austin and has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others.

Review :
"Those who can take an adaptive stance, both as individuals and organizations, are best positioned to realize their full potential during uncertain times. Through research and insights, Gale and Aarons provide the approach and tools for executives to lead by example in order to thrive in the digital age." --Vanessa Colella, head of Citi Ventures and Chief Innovation Officer, Citi "This book has a great framework to transform any team or organization in the digital age." --Pete Carroll, head coach, Super Bowl Champion Seattle Seahawks "In my role at Forbes Media, I have the good fortune and honor to meet personally with, write about and to conduct research among many hundreds of corporate leaders and entrepreneurs around the globe. Each is to a greater or lesser degree leveraging Welch's dictum and the parallels between those experiences and what I learned from reading The Digital Helix are striking." --Bruce Rogers, chief insights officer at Forbes "You can't successfully manage transformations without effectively managing expectations. By ruthlessly confronting how digital innovation explicitly disrupt enterprise expectations, Gale and Aarons focus executive attention exactly where it belongs: the challenge of aligning greater expectations with greater value." --Michael Schrage, research fellow at MIT Sloan School's Initiative on the Digital Economy