Wikinomics: How Mass Collaboration Changes Evrything

In the world of Wikinomics, the choices for collaboration are endless. You can produce a television news clip for Youtube or create a community around your photo collection on Flickr. This new participation is changing how goods and services are invented, produced, marketed and distributed on a global basis. It presents far-reaching opportunities for every company and individual. With vivid and engaging examples Wikinomics explains the deep changes in technology, demographics and business that allow people to participate in the economy like never b4

Review :
"Wikinomics" captures and explains the essential nature of the next generation of the Internet?how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book. (John Chambers, president and CEO Cisco Systems) A deeply profound and hopeful book. "Wikinomics" provides compelling evidence that the emerging ?creative commons? can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy. (Klaus Schwab, founder and executive chairman, World Economic Forum) A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager?helping us chart our way in an increasingly digital world. (Tony Scott, senior vice president and chief information officer, The Walt Disney Company) "Wikinomics" heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google) "Wikinomics" illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. "Wikinomics" sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control. (Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide) Knowledge creation happens in social networks where people learn and teach each other. "Wikinomics" shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed. (Noel Tichy, professor, University of Michigan and author of "Cycle of Leadership") Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, distinguished professor of Management, University of Southern California and author, "On Becoming a Leader")