Wikinomics: How Mass Collaboration Changes Everything

An updated edition of the national bestseller?now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, "Wikinomics" challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century. Based on a $9 million research project led by bestselling author Don Tapscott, "Wikinomics" shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: ? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. ? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. ? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, "Wikinomics" will be your road map for doing business in the twenty-first century.

About the Author :
Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as "The Wall Street Journal," "The Financial Times," "Harvard Business Review," "The Globe and Mail" and "Forbes" and appeared on national broadcast media around the world. Both live in Toronto.

Review :
"Wikinomics" captures and explains the essential nature of the next generation of the Internet?how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book. (John Chambers, president and CEO Cisco Systems) "Wikinomics" heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google) "Wikinomics" illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. "Wikinomics" sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control. (Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide) A deeply profound and hopeful book. "Wikinomics" provides compelling evidence that the emerging ?creative commons? can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy. (Klaus Schwab, founder and executive chairman, World Economic Forum) A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager?helping us chart our way in an increasingly digital world. (Tony Scott, senior vice president and chief information officer, The Walt Disney Company) Knowledge creation happens in social networks where people learn and teach each other. "Wikinomics" shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed. (Noel Tichy, professor, University of Michigan and author of "Cycle of Leadership") Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, distinguished professor of Management, University of Southern California and author, "On Becoming a Leader") ?They are clearly on to something with the concept of Wikinomics.? ?"USA Today" ?Especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples.? ?"The Wall Street Journal" ?An intriguing and important book that belongs on your shelf.? ?"The Washington Post" ?A provocative examination of the changing nature of business . . . worthwhile for anyone launching or expanding a business of any size.? ?"BusinessWeek" ?A breathtaking piece of work.? ?Tom Peters aThey are clearly on to something with the concept of Wikinomics.a a"USA Today" aEspecially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples.a a"The Wall Street Journal" aAn intriguing and important book that belongs on your shelf.a a"The Washington Post" aA provocative examination of the changing nature of business . . . worthwhile for anyone launching or expanding a business of any size.a a"BusinessWeek" aA breathtaking piece of work.a aTom Peters They are clearly on to something with the concept of Wikinomics. "USA Today" Especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples. "The Wall Street Journal" An intriguing and important book that belongs on your shelf. "The Washington Post" A provocative examination of the changing nature of business . . . worthwhile for anyone launching or expanding a business of any size. "BusinessWeek" A breathtaking piece of work. Tom Peters