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Home > Business and Economics > Industry and industrial studies > Manufacturing industries > Uncommon Grounds: The History of Coffee and How it Transformed the World
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Uncommon Grounds: The History of Coffee and How it Transformed the World

Uncommon Grounds: The History of Coffee and How it Transformed the World


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About the Book

Coffee has dominated the economies, politics, and social structures of entire countries. The second most valuable legally exported commodity on earth, coffee delivers the largest jolt of the world's most widely consumed psychoactive drug. In this work, Mark Prenderghast pours out a history of the coffee industry, presenting lush tropical regions where the crop is grown, busy street corners that are home to Starbucks, and boardrooms where millions of dollars are at stake. The book traces coffee's role in Latin American exports, American imports, and European social law.

Table of Contents:
Part One Seeds of Conquest 1. Coffee colonises the world 2. The coffee kingdoms 3. The American drink 4. The great coffee wars of the gilded age 5. Hermann Sielcken and Brazilian valorisation 6. The drug drink Part Two Canning the Buzz 7. Growing pains 8. Making the world safe for coffee 9. Selling an image in the jazz age 10. Burning beans, starving campesinos 11. Showboating the depression 12. Cuppa Joe Part Three Bitter Brews 13. Coffee witch hunts and instant non-gratification 14. Robusta triumphant Part Four Romancing the Bean 15. A scattered band of fanatics 16. The black frost 17. The specialty revolution 18. The Starbucks experience 19. Final grounds

About the Author :
Mark Pendergrast is a Harvard graduate, investigative journalist and scholar. He has published widely in newspapers and magazines, including The Sunday Times, The New York Times, Financial Analyst, The Economist and The Wall Street Journal. He also lectures and speaks regularly about the topics of his books. He lives in Vermont.

Review :
Management Today, June 2001 It's worth adding to your business library....after all it costs less than 10 cappoccinos at your local coffee bar. Wall Street Journal, 2001 A focused and juicy history of our last legal and socially acceptable drug. ES Magazine, June 15, 2001


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Product Details
  • ISBN-13: 9781587990885
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: Texere Publishing
  • Edition: New edition
  • Language: English
  • Sub Title: The History of Coffee and How it Transformed the World
  • Width: 156 mm
  • ISBN-10: 1587990881
  • Publisher Date: 01 Jun 2001
  • Binding: Hardback
  • Height: 234 mm
  • Returnable: N
  • Weight: 794 gr


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