Managing Events: Real Challenges, Real Outcomes

This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry.  This new edition includes all new, real-life examples which look at challenges and success stories, and explore how the events industry is evolving following the Covid 19 pandemic and as new technologies emerge. Learning features include insights into career paths from practitioners, with anecdotes on how they overcome real event challenges, Event Ethics and Did You Know boxes, case studies, and questions, discussion points and activities at the end of each chapter. Managing Events is the essential companion for anyone studying events and events management at college or university, or for those already working in the industry who are looking to develop their event skills. Liz Quick is a senior lecturer on the BA Event Management course at the University of West London.

Table of Contents:
PART 1 THE EVENT CYCLE Chapter 1: The Planning Phase Chapter 2: The Event Delivery Phase Chapter 3: The Post-Event and Evaluation Phase PART 2 BEFORE THE EVENT CHAPTER 4: Event Research, Feasibility and Impact Analysis CHAPTER 5: Event Conception and Bidding PART 3 THROUGHOUT THE EVENT CHAPTER 6: Event Operations, Logistics and Marketing CHAPTER 7: Event Finance, Online Payment Solutions and Budgeting CHAPTER 8: Event Design and Production PART 4 BEYOND EVENTS CHAPTER 9: Event Trends and Issues CHAPTER 10: Event Careers, Human Resources and Consultancy

About the Author :
Liz Quick graduated from Goldsmiths, University of London with a BA Honours degree in German and Drama. She began her career working for Lufthansa German Airlines, working as a Ticketing and Passenger Services agent at London Heathrow Airport and undergoing regular training courses at Seeheim in Frankfurt, Germany. She then made the move into the events industry, initially joining GL Travel Incentives, a UK-based Incentive Travel agency. Here she operated a number of overseas incentive trips on behalf of their clients, to amongst other destinations: Kenya, Hawaii, San Francisco, Rio de Janeiro and Monaco. Following this she moved to Talking Point Ltd, where she operated a number of international conferences and incentives for various blue chip corporations. During this time Liz helped set up the first UK event implant office, at the then SmithKline Beecham in Brentford, London, working in a Business Development role. This was the first time event spend had been consolidated through a sole agency and Liz was instrumental in setting this up and liaising with key clients within the Research & Development and Consumer Healthcare divisions of this major pharmaceutical company and securing the re-tender for sole supplier with the organisation for a number of years. She later joined Plus Two Communications Ltd, then TMB Marketing Communications in Dorking, where she worked as Account Director on a number of key accounts, including Bristol Myers Squibb, Olswang, Johnson & Johnson and Wella UK. Liz also worked as a freelancer for some years and set up her own event management business. She worked with a key sponsor and partner on the London 2012 Olympics and regularly volunteers at festivals such as Glastonbury, Cornbury and many others. In 2006 through a chance meeting with a previous colleague at a conference she got the opportunity to start lecturing on a freelance basis. In 2010 she graduated from the University of West London with an MA in Learning and Teaching in Higher Education. She now brings her industry experience as a Senior Lecturer at the University of West London and over the last decade has gained extensive experience in course development and leadership, teaching on both undergraduate and postgraduate event management programmes. Liz is passionate about blending both the academic and more practical elements of the event management course she teaches, so that students can ‘hit the ground running’ when they graduate and enter the industry, which is the key motivation for writing this book.