Managing Sport Events

Table of Contents:
Chapter 1. Understanding the Sport Event Industry Career Paths in Sport Event Management Skills, Knowledge, and Traits for Success Sport Events Versus Nonsport Events Sport Tourism Relationship Between Sport Event Management and Sport Facility Management Types of Sporting Events Summary Learning Activities Chapter 2. Event Conceptualization, Planning, and Project Management Event Leadership Decision Making in Event Management Brainstorming in Event Management Purpose of the Event Choosing the Type of Event SWOT Analysis Developing a Mission for the Event Setting Goals and Objectives Planning Logistics Thinking Creatively and Planning for Uniqueness Planning for Diversity, Equity, and Inclusion Sustainable Sporting Events Planning Promotional and Ancillary Components Planning for Contingencies Project Management Event Planning Blunders Summary Learning Activities Chapter 3. Event Bidding Economic Impact Sports Commissions Sport Event Trends Bidding Process Feasibility Studies Bid Documents Summary Learning Activities Chapter 4. Event Budgeting Event Budgeting Process Types of Revenues Types of Expenses Controlling Costs Cash Flow and Cash Management Summary Learning Activities Chapter 5. Event Sponsorship Sponsorship Benefits of Event Sponsorship Activation Sponsorship and Technology Ensuring DEI Evaluating Your Event Summary Learning Activities Chapter 6. Event Marketing Marketing Sport Events Developing a Marketing Plan Market Research and Analysis Understanding Consumers Setting Marketing Goals and Objectives Market Segmentation and Target Markets Branding the Event Event Pricing Distribution Event Promotion Sales Creating Community Support Summary Learning Activities Chapter 7. Event Publicity Sport Publicity Publicity Media Relations The Five Rs of Media Relations Social Media Social Media Strategy Evaluating Success Summary Learning Activities Chapter 8. Legal Issues Contracts 101 Technology and Contracts Negotiating Contracts Types of Contracts Common Clauses Waivers and Releases Permits and Licenses Assessing Your Insurance Needs Federal Legislation Diversity, Equity, and Inclusion Summary Learning Activities Chapter 9. Risk Management and Negligence Risk Management Process Risk Management Planning Threats to Events (Types of Emergencies) Understanding and Managing Crowds Crowd Management Plans Negligence Summary Learning Activities Chapter 10. Event Staffing Organizational Chart Identifying Necessary Staff Scheduling Staff Considering Outsourcing Staff Managing and Motivating Staff Personal Management Style and Effective Leadership Management Meetings Communicating With Staff Volunteers Team Building Summary Learning Activities Chapter 11. Event Services and Logistics Event Timeline Event Registration Ticket Sales Food and Beverage Operations Hospitality Services Waste Management Services Custodial Services Transportation Services Lighting Vendor Relationships Event Facility Selection Customer Service Awards Ceremonies Summary Learning Activities Chapter 12. Event Day Management Managing Event Day Easily Missed Details Event Day Tools Managing Staff Managing Spectators Managing Participants Managing Sponsors Consumer Experience Customer Service Health and Safety Protocols Event Day Technologies Summary Learning Activities Chapter 13. Postevent Details and Evaluation Postevent Promotions Postevent Media Coverage Sponsor Follow-Up Postevent Debriefing Event Evaluation Evaluating Outcomes and Objectives Measuring Economic Impact Summary Learning Activities

About the Author :
T. Christopher Greenwell, PhD, is a professor in the department of health and sport science at the University of Louisville in Kentucky. He has taught event management since 2002 and has published several articles on unique aspects of the service environment at sporting events and how these can be used as an effective marketing tool. Greenwell has direct experience as an event manager, having planned and coordinated the event management, promotions, and game operations for all athletic events in an NCAA Division I athletic program. Events under his management set attendance records in men’s and women’s basketball, volleyball, and women’s soccer. Greenwell was also an event volunteer for major events such as the Super Bowl, the PGA Championship, the Ryder Cup, NASCAR races, Kentucky Derby week, and the World Equestrian Games. Leigh Ann Danzey-Bussell, PhD, is an associate professor of sport management at Trevecca Nazarene University in Nashville. She has taught event and facility management courses since 2006. In 2008, she was named Outstanding Professor of the Year by Sigma Phi Epsilon (Gamma Chapter) at Ball State University in Muncie, Indiana. Danzey-Bussell has over 25 years of experience working in the sport industry in various capacities in NCAA Division I, II, and III programs and NAIA programs as well as in the nonprofit sector. She has served as the executive director of Team Clydesdale International, a nonprofit organization responsible for hosting national and world championships in various events. She also worked as the media relations coordinator for the United States Golf Tour, and she was a sport information director responsible for event management and promotion at the University of Alabama, University of South Alabama, and Northeast Louisiana University. Danzey-Bussell serves as the chair of the North American Society for Sport Management’s Teaching & Learning Fair. A former member of the finance committee for the North American Society for the Sociology of Sport, she is currently a member of the Drake Group and the Nashville Sports Council and is a TN Promise mentor. Danzey-Bussell has volunteered for local, regional, and national sporting events, including American Heart Association walks, Southeastern Conference gymnastics championships, two NCAA Final Four championships (Indianapolis and Atlanta), NCAA swimming and diving championships, the 2018 NCAA men’s basketball tournament (rounds 1 and 2) in Nashville, the 2018 Music City Bowl, the 2012 Super Bowl in Indianapolis, the 2019 Super Bowl in Atlanta, the 2019 Southeastern Conference men’s basketball tournament, and the 2019 NFL draft. She also served the University of Alabama as the alumni chapter president for the state of Indiana for 10 years. David J. Shonk, PhD, is an associate professor in the Hart School of Hospitality, Sport, and Recreation Management at James Madison University in Harrisonburg, Virginia, where he conducts research in sport event management and has taught a course in sport facility and event management. Shonk has worked as a meeting and event planner in both professional sports and the nonprofit sector since 2003. During that time, he was responsible for planning a range of conferences, tours, and events, including concerts, on-field promotions, and special events such as the Carolina League All-Star Game. He also worked as marketing director of the Salem professional baseball club and director of development at DECA Inc. In 2011, Shonk founded the all-volunteer organization Harrisonburg-Rockingham Sports Commission, where he serves as the executive director. He also currently serves as associate editor for the Sport Management Education Journal.