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Home > Society and Social Sciences > Psychology > Social, group or collective psychology > This Book May Cause Side Effects: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin
This Book May Cause Side Effects: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin

This Book May Cause Side Effects: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin


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About the Book

In This Book May Cause Side Effects, Dr. Helen Pilcher explores the "nocebo" effect--the shadow side of the placebo--and shows how our convictions can sometimes quite literally harm us

Take the COVID vaccine. If you experienced side effects from your COVID vaccine, there is a 76% chance that these were caused by your belief that you would experience them--not by the mRNA circulating your system. Or, even more extreme, take the case of Sam Shoeman: Although his diagnosis of late-stage esophageal cancer turned out to be erroneous, he was nonetheless dead in months. The power of words, especially from health-care providers, is so formidable that even a wrong diagnosis can actually kill. Our health, or lack of it, is as much about our expectations about illness and its causes as it about damaged cells or wayward hormones. And because we can never fully step outside our cultural context, it's only by understanding these effects that we can hope to prevent them.

This Book May Cause Side Effects explores a range of contemporary and historical examples of the nocebo effect, from "hex deaths" to TikTok "illfluencers" to functional neurological disorders, or real illnesses with real symptoms that nonetheless lack any kind of physical basis. Although the nocebo effect has always existed, the advent of the Internet has accelerated its spread. Thankfully, though, Dr. Helen Pilcher also walks us through steps we can take individually and culturally to avoid invoking the nocebo, like reevaluating our relationship to technology, setting up risk-minimizing guidelines in health-care settings, and even crowbarring open-label placebo therapies and nocebo-blocking medicines into the pharmacological toolkit. This Book May Cause Side Effects tells us that though our own minds construct the nocebo effect, it is also in our power to stop it.



About the Author :

Dr. Helen Pilcher is an experienced science writer and a former scientist. She has a PhD and an MSc in neuroscience from London's Institute of Psychiatry, and an undergraduate degree in psychology. Previously a reporter for the journal Nature, her work has appeared in many outlets including New Scientist, Nature, Science Focus, BBC Wildlife, The Big Issue, and BBC Online. Unusually for a science writer, Pilcher also used to work as a stand-up comedian. She regularly gives talks at school events and festivals, and can often be heard chatting on podcasts and the radio. She teaches science writing at Leicester University and runs workshops on science communication for various colleges and companies. Pilcher lives in rural Warwickshire with her family. She has written two books for Bloomsbury's specialist science imprint Sigma; this is her first trade book.



Review :

"With a bevy of scientific studies and startling examples, Dr. Helen Pilcher shines a light on the nocebo effect, the dark underside of the placebo coin. Shattering the divide between mind and body, This Book May Cause Side Effects convincingly shows that it's not a question of whether negative thoughts influence mental and physical health--it's to what degree. Pilcher's careful analysis of the nocebo includes evidence-based approaches to nullify this stealthy intruder.

Pilcher presents an urgently needed exposé on the nocebo. Thoroughly researched and thoughtfully interpreted, This Book May Cause Side Effects pulls the curtain back on the fascinating yet unsettling science behind the impact of the mind's eye on the body. The hope is that by controlling our nasty little thoughts, we might prevent them from becoming a self-fulfilling prophecy."

-- "Bill Sullivan, professor and author of Pleased to Meet Me: Genes, Germs, and the Curious Forces That Make Us Who We Are"

"Absolutely fascinating and never more relevant than today. Helen has a talent for making confusing subjects clear in your mind. I will be recommending this one far and wide."

-- "Dr. Julie Smith, author of Why Has Nobody Told Me This Before?"

"Captivating . . . This book will widen your range of understanding of who you are and how your complexity offers a whole new world of risks that are both real and not real. It may cause side effects, but it will be really good for your health too."

-- "Robin Ince, author of Normally Weird and Weirdly Normal and former cohost of The Infinite Monkey Cage"

"Few medical phenomena are as fascinating as the nocebo effect, and few science writers are as engaging as Helen Pilcher. This entrancing book will change the way you think about your mind and your body."

-- "David Robson, author of The Expectation Effect and The Laws of Connection"

"This subversive and devastating takedown of the mind-body binary will change the way you think about health, medicine, and that body part known as the mind. Revelatory."

-- "Sonia Shah, author of The Next Great Migration"

"As a gastroenterologist, I have long been fascinated by the intricate, bidirectional dialogue between the brain and the gut. In This Book May Cause Side Effects, Helen Pilcher masterfully explores one of the most underappreciated forces in medicine: the nocebo effect--our remarkable capacity to make ourselves sick through expectation alone. With scientific rigor, wit, and deeply personal storytelling, Pilcher illuminates how beliefs, labels, diagnoses, and even well-intentioned medical conversations can profoundly shape physiology.

For those of us who work daily with patients suffering from chronic digestive symptoms--many of which sit at the complex intersection of mind and body--this book is both validating and essential. Pilcher reminds us that symptoms are never 'just in the head, ' yet they are always influenced by it. Understanding this does not diminish suffering; it empowers healing.

This book is a compelling call to reexamine how we communicate about illness, how we frame risk, and how we harness the mind's extraordinary power for good rather than harm. It should be required reading for clinicians and patients alike."

-- "Robynne Chutkan, MD; author of Gutbliss, The Microbiome Solution, The Bloat Cure, and The Anti-Viral Gut and host of The Gutbliss Podcast"


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Product Details
  • ISBN-13: 9781419774669
  • Publisher: Abrams Press
  • Publisher Imprint: Abrams Press
  • Language: English
  • Returnable: Y
  • ISBN-10: 1419774662
  • Publisher Date: 25 Aug 2026
  • Binding: Hardback
  • No of Pages: 384
  • Sub Title: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin


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