Data and Analytics Strategy for Business
Home > Business and Economics > Business and Management > Business strategy > Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Table of Contents:
Section - ONE: How data and analytics can help you grow your business; Chapter - 01: How can this book help you?; Chapter - 02: The business case for data; Chapter - 03: Your data and analytics strategy; Chapter - 04: A team game; Section - TWO: Wave 1 - Aspire; Chapter - 05: A quick win; Chapter - 06: Repeat and learn; Section - THREE: Wave 2 - Mature; Chapter - 07: Data governance; Chapter - 08: Data quality; Chapter - 09: A single customer view; Chapter - 10: Reports and dashboards; Chapter - 11: Data risk management and ethics; Section - PART FOUR: Wave 3 - Industrialize; Chapter - 12: Automation, automation, automation; Chapter - 13: Scaling up and scaling out; Chapter - 14: Optimizing; Section - PART FIVE: Wave 4 - Realize; Chapter - 15: The voice of the customer; Chapter - 16: Maximizing data science; Chapter - 17: Sharing data with suppliers and customers; Section - PART SIX: Wave 5 - Differentiate; Chapter - 18: From data-driven to AI-driven; Chapter - 19: Data products; Chapter - 20: Right leadership, right time; Chapter - 21: Epilogue - Data success

About the Author :
Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.

Review :
"In my experience taking people somewhere they've not been before requires leadership and trust, whether that's climbing Everest or making a success of your business through the use of data and analytics. In Data and Analytics Strategy for Business, Simon cuts through the jargon and provides a clear route for success." "One of the benefits of going digital is that organizations can collect, review and analyse enormous quantities of data. Correctly interpreted, this data provides the intelligence which enables a business to understand the consumer and marketplace in a completely new way. Successful organizations require a clear data strategy and a disciplined set of operational processes. Simon Asplen-Taylor shows in practical detail how to make this happen in the real world. He demonstrates that data is key but reveals that an effective data officer never loses sight of the commercial application and human element of the intelligence created." "Brilliant book! Genuinely the best and most readable book for existing and aspiring CDOs. Every CEO should read the first chapter. Simon Asplen-Taylor has shared his significant expertise to create the go-to data guide for business and data leaders. Data and Analytics Strategy for Business uses examples from a wide range of organizations to explain why data can revolutionise a business. A genuinely good read, the book's structure superbly guides the reader through all aspects of delivering a data and analytics strategy with vital tools and tips. Whether your organization is struggling with trust in its reports or ready to launch the bots, this book is for you." "Businesses operate in an increasingly complex and fast moving environment, where making the right decision at the right time can mean the difference between winning and losing. Key to this is the successful management and use of data underpinned by a robust data strategy. Data and Analytics Strategy for Business provides a structured approach to show how you can succeed - whether you are just embarking on your journey, part way through or just fine tuning. The book is full of practical advice, anecdotes and experiences to help you win and not lose." "One of the ways we can encourage women into data leadership roles is to provide the advice and methods to help remove barriers, whilst sponsoring next generation leaders. In Data and Analytics Strategy for Business, Simon Asplen-Taylor does just that. He has shared his experiences and strategies for success, to create a level playing field for all data leaders. He also talks specifically about how to build and leverage the strengths of a diverse team." "As we strive to gain more value from our data assets, we create more risk, opportunity and motivation for breaches. Simon's new book Data and Analytics Strategy for Business provides amazing insight on how you can create more value in your organization's data whilst also ensuring its security! Highly recommended." "A very interesting book in such an important and contemporary area of knowledge and skills. Data Analytics is not just an area of knowledge that you need to learn more about, but it is considered to be a crucial skill kit that is required for every business. Therefore, this book is a great addition to the intellectual body of knowledge that can help students, especially those studying post experience executive programmes, such as MBAs and DBAs, to gain clear insights of the key elements of business analytics and to acquire the required set of skills to compete in the changing world of practice." "The world of a Chief Data Officer requires a full understanding of how a business operates, the sector it works within and the people involved. Simon's book gives a fine insight into the approaches, decisions and specific actions a CDO can use to bring real value to your organization, and make it a critical part of your business strategy." "Beyond his remarkable expertise across all the complexities of today's data sphere, this book clearly demonstrates Simon's mastery of the art of data storytelling. Yet, what makes it even more compelling is that it is so helpfully structured in waves that align to the variety of levels across the entire data maturity spectrum - making it instantly transformative regardless of where an organization currently finds itself in its data journey. This book is an absolute essential for anyone who wants to successfully leverage the abundant value that can be derived from data and analytics."


Best Sellers


Product Details
  • ISBN-13: 9781398606067
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Language: English
  • ISBN-10: 1398606065
  • Publisher Date: 03 Jun 2022
  • Binding: Digital (delivered electronically)
  • Sub Title: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Kogan Page Ltd -
Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!