Data Analytics for Business
Home > Business and Economics > Business and Management > Sales and marketing > Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

Data Analytics for Business: Lessons for Sales, Marketing, and Strategy


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

Table of Contents:
Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success

About the Author :
Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.

Review :
"This book should be considered required reading for analysts, managers and executives seeking to drive business performance and gain competitive advantage through data-driven strategy and decision making. Dr. Haimowitz has distilled his considerable experience into a practical how-to guide that is sure to become a fundamental reference text for the modern analytics practitioner or manager, regardless of industry." Zaheer Benjamin, Group Leader in Business Intelligence & Analytics across Life Sciences, Broadcasting, and Major League Sports This Data Analytics for Business written by Dr. Ira Haimowitz is an experience laden, practical book with real world examples for data analyst, marketing and business executives. The book is well written and provides a good background in design of the big data organization, data analytical applications, and implementation and delivery of the projects in easy-to- read format. The book is a must read for anyone who is interested in data analytics related to sales, marketing and strategy. Thani Jambulingam Ph.D, Professor, Department of Pharmaceutical and Healthcare Marketing, Haub School of Business, Saint Joseph’s University, Philadelphia


Best Sellers


Product Details
  • ISBN-13: 9781000786088
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • ISBN-10: 1000786080
  • Publisher Date: 20 Dec 2022
  • Binding: Digital (delivered electronically)
  • Sub Title: Lessons for Sales, Marketing, and Strategy


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Taylor & Francis Ltd -
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!