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Market Analysis; Its Principles and Methods

Market Analysis; Its Principles and Methods


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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 Excerpt: ... may be sure it will prove to be of vital importance and may change his whole views on the market survey. The tendency for competing companies to band together is a matter of parallel importance to the movement toward integration. This impulse to combine for better operating efficiency and greater profits has been a matter of worry to successive legislatures and administrations. Many of our large corporations are the results of combination. The United Drug Co. is an association of druggists, the United Shoe Machinery Co. of shoe machinery manufacturers, and many other examples will come to mind. The surveyor will observe that in new industries, in which supply has not yet caught up with demand, there is a wide variety of producing companies. As the original market limits are approached, the stronger companies absorb the weaker ones. It is a true case of survival of the fittest. As an instance, see Fig. 29, which illustrates the tendency in the match industry. There were 75 manufacturers of matches in 1869, 27 in 1889, and 20 in 1914. Another example is the motor truck industry where the process of combination has made much headway. If the industry shows a tendency towards combination, the small company is apt to be at a disadvantage. It cannot purchase in such large quantities, it cannot sell over so wide a territory, nor can it produce under ordinary circumstances at so low a rate as its large competitors. It may, of course, possess advantages, as the surveyor will find, which will more than make up for these deficiencies. It may cater to a specialized luxury demand or a style demand, and in this case it is quite conceivable that its small size would be a positive advantage. There are, to be sure, some industries in which the reverse of this process is tak...


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Product Details
  • ISBN-13: 9781235953392
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 189 mm
  • ISBN-10: 1235953394
  • Publisher Date: 01 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 200 gr

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