About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 116. Chapters: 1-800 Contacts, Inc. v. WhenU.com, Inc., Adblock Plus, Adbot, Adtech, Advertising network, Adware, Ad exchange, Ad filtering, Ad rotation, Ad serving, Anticybersquatting Consumer Protection Act, Article marketing, Audience screen, Automated bid managers, Behavioral retargeting, Behavioral targeting, Clicktag, Clickthrough rate, Click farm, Click fraud, Comparison of ad servers, Consumer-generated advertising, Conversion optimization, Cost per Activity, Cost per Lead, Coupons.com, Creativity (magazine), Cultural encoding, Cultural Multivariate Testing, CXense, CyberThrill, Deep linking, Demand-side platform, Digital marketing engineer, Digital strategy, Directory Harvest Attack, Direct navigation, Domain aftermarket, Domain name drop list, Domain name front running, Domain name speculation, Domain name warehousing, Domain parking, Domain sniping, Domain tasting, Doppelganger domain, DoubleClick for Publishers by Google, Emediate, Fake blog, Fast flux, Filterset.G, Flashblock, Frequency capping, Front Porch, FTC regulation of behavioral advertising, GeoEdge, Geotargeting, Ghostery, Gmelius, HD share, Hiro-Media, Hit inflation attack, Initiative for a Competitive Online Marketplace, Internet currency, Isense, Isobar (digital marketing agency), JESS3, Joe job, Landing page, Latitude Group, LeadBolt, Link exchange, List of pop-up blocking software, Live banner, Mediaocean, Memolink, Mocca.com, Moofaces, Myspace, MyToons, NebuAd, New media marketing, Online advertising in China, Online identity management, Online locator service, Online shopping rewards, OpenX (company), OpenX (software), Organic search, Paid to surf, Pay for placement, Pay per play, Performance-based advertising, Phorm, Pornhub, Premium Rich Media, Proximic, Real-time bidding, Reverse domain hijacking, Rutube, Sellaband, Semantic advertising, Session...
