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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Internet Advertising: Click Here! - How the Pros Attract, Design, Price, Place and Measure Ads Online
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Internet Advertising: Click Here! - How the Pros Attract, Design, Price, Place and Measure Ads Online

Internet Advertising: Click Here! - How the Pros Attract, Design, Price, Place and Measure Ads Online


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About the Book

Nearly $315 million is being spent on Internet advertising in the USA in 1996 and hundreds of millions more is projected for 1997. This book explores what online advertisers and marketers need to know to attract, design, price, place and measure advertising on the Internet. From the most eye-opening designs to the latest tracking technology, the author explores every aspect of advertisements as industry moves further into the Information Age. Includes advice from one of the country's most successful Internet advertising, publishing, measurement, and production companies, this book answers such questions as: what are the best advertising sites on the Internet for your company?; how do you decide the fair price for a World Wide Web ad?; is the blurring of editorial and advertising in the online world effective?; how can you measure the effectiveness of an online ad?; and are "customized" ads the wave of the future? This book should be of interest to advertising, marketing, and public relations executives at corporations and organizations; managers at advertising, marketing and public relations agencies; and advertising and production managers at online providers.

Table of Contents:
New roles; new players; new rules; the tools; the designs; the consumers; the measures; the costs; the sites; the strategies; the future; Web extra - the best.


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Product Details
  • ISBN-13: 9780442025502
  • Publisher: Van Nostrand Reinhold Company
  • Publisher Imprint: Van Nostrand Reinhold Company
  • Height: 246 mm
  • Returnable: N
  • Weight: 333 gr
  • ISBN-10: 0442025505
  • Publisher Date: /07/1997
  • Binding: Paperback
  • Language: English
  • Sub Title: Click Here! - How the Pros Attract, Design, Price, Place and Measure Ads Online
  • Width: 189 mm


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