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Home > Art, Film & Photography > Marketing: Spam (Electronic), Transfer Pricing, Customer Relationship Management, Factor Analysis, Franchising, Negotiation, Loya
Marketing: Spam (Electronic), Transfer Pricing, Customer Relationship Management, Factor Analysis, Franchising, Negotiation, Loya

Marketing: Spam (Electronic), Transfer Pricing, Customer Relationship Management, Factor Analysis, Franchising, Negotiation, Loya


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About the Book

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 179. Chapters: Spam (electronic), Transfer pricing, Customer relationship management, Factor analysis, Franchising, Negotiation, Loyalty program, Public relations, Networks in marketing, Diffusion of innovations, Disruptive innovation, Price discrimination, Theory of constraints, Pharmaceutical marketing, Merchandise Mart, Claritas Prizm, Inventory, Sex symbol, Resource-based view, Green marketing, Yield management, Official statistics, Social media marketing, Foreign market entry modes, Pyramid scheme, In-game advertising, Call centre, Service (economics), Grey market, Electronic commerce, Field research, Tobacco marketing and African Americans, Nutraceutical, Internal communications, Bayesian theory in marketing, Store brand, Trade show display, Services marketing, Online ethnography, Marketing of Ra.One, Business marketing, Corporate identity, Mail order, Marketing management, Societal marketing. Excerpt: Spam is the use of electronic messaging systems to send unsolicited bulk messages, especially advertising, indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media. Spamming remains economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011, the estimated figure for spam messages is around seven trillion. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which have been forced to add extra capacity to cope with the deluge. Spamming has been the subject of legislation in many jurisdictions. A person who creates electronic spam is called a...


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Product Details
  • ISBN-13: 9781230755168
  • Publisher: Booksllc.Net
  • Publisher Imprint: Booksllc.Net
  • Height: 246 mm
  • No of Pages: 180
  • Spine Width: 10 mm
  • Weight: 331 gr
  • ISBN-10: 1230755160
  • Publisher Date: 13 Sep 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Spam (Electronic), Transfer Pricing, Customer Relationship Management, Factor Analysis, Franchising, Negotiation, Loya
  • Width: 189 mm


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