About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 60. Chapters: Vendor lock-in, Product placement, Trailer, Enterprise Engagement, Fear, uncertainty and doubt, Embrace, extend and extinguish, Street marketing, Prize, Champagne in popular culture, Premium, Social Media in the Fashion Industry, Freebie marketing, Seeding trial, Market segmentation, Loss leader, Four wall distribution, Marketing co-operation, Social Media Marketing in the Fashion Industry, Virtual event, Search engine submission, Experimental research design, Directional marketing, GestureTek, Subvertising, Geodemographic segmentation, Transmedia storytelling, Appeal to fear, Observational techniques, The Nikolai Organisation, As seen on TV, Online focus group, Lovemark, Point of sale display, Mojave Experiment, Angel dusting, Third-party technique, Altercasting, Celebrity branding, AIDA, Compliance professional, In-store demonstration, REAN, Introductory rate, Unique selling proposition, Product displacement, Book signing, Channel stuffing, Micromarketing, Continuity marketing, Relevant space, Virtual engagement, Emotional Branding, Stunt casting, Wild posting campaigns, Family branding, Databased marketing, Microsegmenting, Micro-segmentation, Blackout dates, Chemical free, Unique perceived benefit, Co-promotion. Excerpt: Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'-product placement-with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the As...
