About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 36. Chapters: Web banner, Search engine optimization, HubSpot, Google Analytics, Web traffic, Mobile web analytics, Webtrends, Omniture, Avinash Kaushik, Clickstream, Urchin Software Corporation, Bounce rate, List of web analytics software, ClickTale, Unique visitor, AWStats, Sawmill, Unique user, Rand Schulman, Anametrix, Path analysis, AT Internet, PostRank, RSS tracking, Unica NetInsight, Klout, WebSideStory, Piwik, VisitLab, Site Meter, Woopra, Open Web Analytics, Conversion funnel, Web log analysis software, CrawlTrack, Hitbox, Attitudinal analytics, Win-loss analytics, Google Website Optimizer, Web audience measurement, Lyris HQ, HitDynamics, Usage data, Click analytics, Unica NetTracker, Microsoft adCenter Analytics, Emetrics Summit, Mint, JICWEBS, TraceMyIP.org, Session replay, Visit filter, Usage analysis. Excerpt: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbou...
