About the Book
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
This book is your ultimate resource for Web Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Web Analytics right away, covering: Web analytics, Anametrix, AT Internet, Attitudinal analytics, AWStats, Bounce rate, Click analytics, Clickstream, ClickTale, Conversion funnel, CrawlTrack, Emetrics Summit, Google Analytics, Hitbox, HitDynamics, HubSpot, JICWEBS, Kampyle (Software), Kaspid, Avinash Kaushik, Klout, List of web analytics software, LivePerson, Lyris HQ, Microsoft adCenter Analytics, Mint (software), Mobile web analytics, Omniture, Path analysis (computing), Piwik, PostRank, RSS tracking, Sawmill (software), Rand Schulman, Search engine optimization, Session replay, Site Meter, Referral marketing, Resource Interactive, Revenue sharing, Sales letter, Search engine marketing, Search engine optimization copywriting, Search retargeting, Search-Driven Media, Semantic advertising, Semantic targeting, Skyword, Social media optimization, Double loop marketing, Inbound marketing, Permission marketing, Transactional Link, Unboxing, Unicast advertisement, Viewable Impression (CPMV), Web button, Yandex.Direct.
This book explains in-depth the real drivers and workings of Web Analytics. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Web Analytics with the objectivity of experienced professionals.
