American Printer and Lithographer Volume 28 - Bookswagon UAE
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American Printer and Lithographer Volume 28

American Printer and Lithographer Volume 28


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About the Book

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1899 edition. Excerpt: ...space in which to put their address. After looking all over the book, the editor and I finally found it--embossed on the back of the cover without distinguishing colors! As an advertisement the whole book is irretrievably hurt bv such a lack of common sense. I am not a believer in spreading the name and address all over a piece of advertising, but I am not willing to go to the opposite extreme and hide them. Get the Inland Type Foundry, St. Louis, Mo., to send you a copy of their little folder, "Do You Pad?"' It is well done. There is room for smart men in the advertising field, but they must temper their smartness with sense. There never was a bit of advertising done that failed utterly. A great deal fails to bring expected results, a great deal pays, but none is absolutely worthless. Mr. Wright, 70 Ellicott Street. Buffalo. X. Y., is a hustler. He sends out a great deal of printed matter, which he has an artist illustrate for him. Recently he sent out this folder: I. The man who is content with a large quantity of cheap advertising literature, costing much to circulate and resulting in but little return, can be likened to the hare. II. The man who limits the quantity and secures effective qualities--illustrative and typographical--in his advertising, and devotes time to the manner of circulating, gets desired results. He is like unto the ever-persistent tortoise. The first paragraph is weak, because the illustration is lacking in point. I have puzzled over it for several minutes, yet I cannot see wherein Mr. Wright has shown that such a man as he describes is like a Hare. He should have brought out the similiarity between the man who superficially plans his advertising, who plunges without thought, who jumps to conclusions, ...


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Product Details
  • ISBN-13: 9781153573283
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 182
  • Spine Width: 10 mm
  • Width: 189 mm
  • ISBN-10: 1153573288
  • Publisher Date: 01 Oct 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 336 gr


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