Culture and Public Relations: (Routledge Communication Series)

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Table of Contents:
Culture and Public Relations: Formulating the relationship and its relevance to the practice Krishnamurthy Sriramesh Part I: Culture as an environment for public relations Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship Robert Heath, University of Houston In Praise of Hybridity: Globalization and the Modern Western Paradigm Ales Debeljak, University of Ljubljana Chinese Culture and Public Relations: Overview and Implications Christine Huang, Chinese University, Hong Kong Cultural identity as an antecedent of Public Relations Bey-Ling Sha, San Diego State University The Politics of idea work: An indigenous Perspective Jarrod Haar, University of Waikato Judy Motion, University of New Southwales Shirley Leitch, University of Woollongong Naija Dey Kampke: Culture & Public Relations in Nigeria Julia Jahansoozi, University of Stirling Kingsley Eyita, University of Pretoria Nnadozie Izidor, University of Central Lancashire Public relations and Culture in Germany: Between the Iron Cage and Deliberative Democracy Guenter Bentele, University of Leipzig Jens Seiffert, University of Leipzig Part II: Public Relations as culture A corporate public relations perspective. Public relations culture within corporate environments – Contrast between business culture and PR/comm culture; and journalism culture and PR/comm culture Dejan Vercic and Jon White PR agencies as cultures unto themselves Dejan Vercic Cultural dimensions of International Corporate Communications. A heuristic model and its exemplary application to PR in selected European, American and Asian countries Holger Sievert, Komm.passion GMBH & Stefan Porter Public relations’ occupational culture: Understanding the profession and its professionals in the UK context Lee Edwards, Leeds Metropolitan University Part III: The impact of public relations on culture Public relations anthropology Jacquie, L´Etang, University of Stirling Culture, Power, and Public Relations Mohan Jyoti Dutta, Purdue University The impact of globalization on Mexican culture and its consequences for the practice of public relations María Antonieta Rebeil Corella & Marco Herrera When Cultures Collide: Theoretical Issues in Global Public Relations Mathew Allen David M. Dozier Everywhere and nowhere: Public relations in postwar British fiction Philip Young

About the Author :
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Verčič, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.