The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Table of Contents:
Section 1: Global Public Relations: Conceptual Framework Political Economy Culture The Mass Media Activism Section 2: Asia and Australasia Australasia Japan Korea Singapore China United Arab Emirates Palestine Israel Section 3: Africa Nigeria Kenya South Africa Egypt Section 4: Europe United Kingdom Germany Norway the Netherlands Sweden Italy Poland Slovenia Romania Hungary Russia Section 5: The Americas United States Canada México South America Brazil Chile Section 6: International Public Relations: Key Dimensions and Actors Transnational Public Relations by Foreign Governments Transnational Corporations Non-Governmental Organizations and International Public Relations Public Relations, Public Diplomacy, and Strategic Communication Sustainable Development in Sub-Saharan Africa The Public Relations Agency Public Information in the UNESCO The United Nations Department of Public Information Multiculturalism and Public Relations Education

About the Author :
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

Review :
'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICE 'The book takes the reader on an impressive, comprehensive journey through political, economic, and cultural contexts of the global practice of public relations--continent by continent ... From a variety of perspectives, this anthology is a "must read" for anyone interested in conducting a serious career in PR education.' - Richard T. Cole, Journalism and Mass Communication Educator