Tourism in Southeast Asia: A New Direction

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are:

• cross-border cooperation
• ecotourism opportunities for local communities
• existing tourism organizations
• the vulnerability of current tourism policies and suggestions for change
• the impacts of tourism on local communities
• the flow of tourism between Australia and Southeast Asia
• collaborative tourism marketing
• the growth and development of the cruise line industry in Southeast AsiaWhile the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.

Contents

• About the Editor
• Contributors
• Preface
• Chapter 1. Ecotourism in Southeast Asia: A Golden Opportunity for Local Communities
• Introduction
• Ecotourism in Southeast Asia
• Discussion
• Conclusion
• Chapter 2. Tourism Planning in Southeast Asia: Bringing Down Borders Through Cooperation
• Introduction
• ASEAN Cooperation
• Constraints on Cross-Border Cooperation in ASEAN
• The Growth Triangle
• Constraints on Three-Way Cooperation in the Growth Triangle
• Conclusion
• Chapter 3. Ecotourism and Sustainable Tourism Development in Southeast Asia
• Introduction
• Definitions
• The Sarawak Experience
• The Role of Holiday Ownership
• Conclusion
• Chapter 4. Dreams and Realities: Vulnerability and the Tourism Industry in Southeast Asia: A Framework for Analyzing and Adapting Tourism Management Toward 2000
• Introduction
• Nature of the Tourism Industry
• An Analytical and Developmental Framework for Vulnerability in the Tourism Industry
• Case 1: Currency Crises and Tourism in Southeast Asia
• Case 2: Airplane Disasters and Tourism Impacts
• Case 3: Tourism and Hospitality--A Fragmented Industry
• Conclusion
• Chapter 5. Impacts of Tourism on a Local Community: A Case Study of Chiang Mai
• Introduction
• Chiang Mai: Its Location and Lanna Culture
• Tourism Situation in Chiang Mai
• Anticipated Advantages
• Observed Disadvantages
• Methodology
• Conclusions with Relevance to the Hypotheses
• Policy Issues Arising from the Study
• Chapter 6. An Analysis of Tourism Flows Between Australia and ASEAN Countries: An Australian Perspective
• Introduction
• Development of Tourism Between Australia and ASEAN Until 1997
• Conclusion
• Chapter 7. Coastal Tourism in Southeast Asia: Research from the Environmental Perspective
• Introduction
• Coastal Tourism in Southeast Asia
• Environmental Perspective
• Coastal Geomorphology
• Future Environmental Research
• Conclusion
• Chapter 8. Preconditions for Successful Collaborative Tourism Marketing: The Critical Role of the Convener
• Introduction
• Preconditions
• Case Study: Amazing Thailand
• The Research
• Perceptions of the Convener
• Implications for Tourism Planners and Managers
• Conclusion
• Chapter 9. Growth and Development of the Cruise Line Industry in Southeast Asia
• Introduction
• Overview of the Cruise Line Industry in Southeast Asia
• Trends in the Southeast Asian Cruise Line Industry
• Challenges Facing the Cruise Industry
• Marking Opportunities
• Conclusion
• Chapter 10. Vietnam's Tourism Industry: Its Potential and Challenges
• Introduction
• Major Tourism Markets
• Investment in Accommodation
• Factors Shaping Vietnamese Tourism
• Problems of Hotel and Tourism Development
• Conclusions and Recommendations
• Index
• Reference Notes Included