Consumer Behavior in Travel and Tourism

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a human resource management framework. It provides the reader with the skills to understand and work with people in sport organizations and, given the significant changes in sport organizations over the past twenty years, it addresses the issues of managing organizational complexity and how human resources adds value. Written by a team of expert authors it: Provides a systematic approach to managing people based on well established conceptual frameworks supported by substantial empirical research Analysis and explains how to understand and work with people in organisationally complex situations Outlines how HR can support organisational strategy, positively impact performance and deliver sustainable success Designs a strategic human resource management plan that is effective, sustainable and able to adapt to changing conditions. Covers the key research findings in the key area of HR in sport. With each chapter including learning objectives, key issues, international cases studies and supported by online PowerPoint slides Managing People in Sport Organizations is the definitive text for this crucial area of sports management.

Table of Contents:
Contents * About the Editors * Contributors * Introduction * Part I: Overview * Chapter 1. Consumer Behavior Related to Tourism * Learning Objectives * Motivation of Tourists * Typologies of Tourists * Destination Choice * Models of Consumer Behavior in Tourism * The Nonuser * Summary and Conclusions * Concept Definitions * Review Questions * Part II: Destination Selection and Product Choice * Chapter 2. Estimating What Affects Tourist Destination Choice * Learning Objectives * Introduction * Theoretical Background of Discrete Choice Experiments * A Model of Choices of Hypothetical Destinations on Five Caribbean Islands * A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario * Summary and Conclusions * concept Definitions * Review Questions * Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach * Learning Objectives * Introduction * Means-End Theory * General Methodology for Assessing Means-End Relationships * Study Objectives and Methodology * Analysis and Results * Implications for Leisure and Destination Research * Concept Definitions * Review Questions * Optional Project: Measuring Means-End Chains * Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process * Learning Objectives * Introduction * The Structure of Destination Choice Sets * Study Hypotheses * Data Collection * Operationalizing facilitators and Inhibitors * Results * Concluding comments * Concept Definitions * Review Questions * Chapter 5. Tourists' Decision-Making and Behavior Processes * Learning Objectives * Introduction * Major Aspects of Tourists' Decision-Making and Behavior Processes * The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory * The Positivist View: The Rational Tourist * The Interpretivist View: The Other Aspect of the Tourist * Summary and conclusions * Concept Definitions * Review Questions * Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes * Learning Objectives * Introduction * Data and Method * Findings * Marketing Implications * Recommendations for Future Research * Concept Definitions * Review Questions * Chapter 7. Consumer Decision Making and Prepurchase Information Search * Learning Objectives * Marketing Communications in the Travel and Tourism Industry * The Nature of Prepurchase Information Search * Types of Information Sought * Amounts and Sources of External Information Search * Determinants of Information Search * Purchase Involvement and Information Search * Strategic Implications * Concept Definitions * Review Questions * Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism * Learning Objectives * Introduction * Purpose of the Study * Methodology * Findings * Implications * Limitations * Conclusions * Concept Definitions * Review Questions * Chapter 9. Package Tourism and Customer Loyalties * Learning Objectives * Chapter Aim and Structure * Package Tourism * Travel Experiences and Loyalties * Descriptors of Package Tourism Loyalties * Summary and Conclusions * Concept Definitions * Review Questions * Part III: Perceptions, Expectations, and Satisfaction * Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey * Learning Objectives * Destination Image * Image and Marketing * An Empirical Study of the Image Change Induced by Actual Experience of Turkey * Conclusions * Concept Definitions * Review Questions * Chapter 11. Valuing Changes to Scenic Byways * Learning Objectives * Introduction * Economics of Travel Choice Behavior * Sur

About the Author :
Kaye Sung Chon, Abraham Pizam, Yoel Mansfield