Tourism Management
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Tourism Management

Tourism Management


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About the Book

Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its second edition and has been fully revised with updated statistics and a complete set of brand new case studies. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.

Table of Contents:
Chapter 1: Introduction – Tourism Today – why is it a global phenomenon embracing all our lives? Learning Outcomes Introduction Why study tourism? Is it just about enjoyment and holidays? The leisure society Concepts – tourism, the tourist and travel An organising framework for the analysis of tourism The tour, holidays and leisure trips Measuring tourism New forces affecting tourism – globalisation, inequality and the developed and developing world A framework for the book Tourism Management as the focus for the book References Further Reading Questions Chapter 2: Tourism – Its origins, growth and future Learning Outcomes Introduction Tourism in classical times The Middle Ages The Renaissance and the Reformation The European Grand Tour Case study: Changing patterns of spa development in England 1558-1815 Tourism and the coast: The seaside resort Tourism in the Edwardian and inter-war years Post-war tourism: Towards international mass tourism Case study: Forecasting international tourism growth in New Zealand Space tourism Conclusion References Further Reading Questions Chapter 3: Demand for tourism – Why do people engage in tourism? Learning Outcomes Introduction What is tourism demand? The motivation dichotomy: Why do people go on holiday? Intrinsic and extrinsic motivation Maslow’s hierarchy model and tourist motivation The tourism tradition of motivation studies: Classifying and understanding tourist motives Consumer behaviour and tourism Gender and ethnicity Purchasing a holiday The tourist image of products and places Case study: The Chinese outbound tourism market Conclusion References Further Reading Questions Chapter 4: The Supply of Tourism Learning Outcomes Introduction Influences on Tourism Supply Issues: The Business Environment Managing Tourism Supply Issues Case Study: Corporate strategy and change in the hotel sector: The evolution of the Intercontinental Hotel Group The tourism supply chain Accommodation Visitor attractions and activities Case study: The impacts of sporting events – Hosting the 2012 London Olympic Games Activities as a focus of tourism: Adventure tourism Transport Tourism organisations and agencies and the supply of tourism Tourist Services and Facilities Managing the supply of tourism in the new millennium Conclusion References Further Reading Questions Chapter 5: Transporting the tourist I: Surface transport Learning Outcomes Introduction Transport, tourism and the tour Policy issues in tourist transport The role of the EU in tourism and transport policy Land-based transport The car and tourist travel Cycling The UK’s national cycle network The coach and bus travel Case study: Innovation in coach travel – Stagecoach’s Megabus.com Rail travel Water-based transport Ferries Inland waterways Boating on the Norfolk Broads: A tourist transport resource Managing land and surface-based tourist transport References Further Reading Questions Chapter 6: Transporting the tourist II: The aviation sector Learning Outcomes Introduction The role of the airport as a tourist terminal facility What is an airport and how is it operated? Future airport management issues: Safety, security and environmental concerns The international airline industry Trends in the industry in the new millennium Managing the airline industry Regulating international air transport Airline marketing: Its role and recent innovations How airlines use marketing functions The low cost carriers: Aligning service provision to demand The low cost carrier: The SouthWest phenomenon Low cost carriers in Europe Airline marketing and developing client relationships: Frequent flyer programmes and alliances In-flight catering: A marketing opportunity Future trends References Further Reading Questions Chapter 7: Accommodation and Hospitality Services Learning Outcomes Introduction The hospitality sector The accommodation sector The accommodation sector as a global phenomenon and operational issues Case study: The German hotel industry Types of tourist accommodation The serviced accommodation sector: Hotels The boutique hotel Case study: Luxury travel and the accommodation sector Budget accommodation and hotels The non-serviced accommodation sector Case study: The caravan industry in Europe Current issues for the accommodation and hospitality sector Conclusion References Further Reading Questions Chapter 8: Tour operating and travel retailing Learning Outcomes Introduction The tour operator Economics of tour operation: Managing for profit Tour operator business performance Regulating tour operating The European holiday market Case study: Holidaymaking in Norway ATOL trends How do these companies compete for business Consumer trends affecting the future of tour operating Demographic factors Consumer issues in tour operating Marketing and planning the holiday: The holiday brochure Travel agents The evolution of travel agents Characteristics of travel agents The organisation of travel agents Business travel Travel agents and information communication technology Online travel VisitScotland.com: Destination marketing and travel retailing The future of travel retailing References Further Reading Questions Chapter 9: Visitor attractions – Jo Connell and Stephen J. Page Learning Outcomes Introduction Classifying visitor attractions Visitor attractions in the UK Visitor attractions – product considerations Attractions as a leisure product Visitor attractions and the visitor experience The visitor experience at attractions: Key influences Case study: Visitor attractions to develop tourism: The case of Dubai Managing the visitor experience: Potential and prospects The future for visitor attraction management Conclusion References Further Reading Questions Chapter 10: The management of tourism Learning Outcomes Introduction Management in tourism businesses: Key principles The purpose of management in tourism organisations What do tourism managers manage? Marketing tourism as a management function Managing operational businesses in tourism businesses Managing service provision: Human resource issues and service delivery Service provision in tourism: A perennial management challenge The Disney model of customer care Developing and managing tourism ventures in the small business sector Tourism and innovation: Challenges for tourism managers How and why does innovation occur and what is its significance in tourism? Tourism management in action: Designing and developing a visitor attraction A feasibility study for a new tourism attraction: The scope and range of issues Conclusion References Further Reading Questions Chapter 11: The public sector in tourism Learning Outcomes Introduction Governments and tourism Why governments intervene in tourism How government organisations influence tourism Government intervention and tourism performance Case study: Government policy towards tourism in Africa and the role of industry associations in South Africa Planning and tourism Does tourism planning exist? The planning process for tourism Government tourism strategies Case study: The Scottish Tourism Framework for Action 2002-2005 and the Scottish Tourism – The Next Decade: A Framework for Tourism Change, 2006-2015 The public sector marketing of tourism Future of the public sector in the management of tourism References Further Reading Questions Chapter 12: Managing the visitor and tourist sites Learning Outcomes Introduction The geography of tourism: Its application to impact analysis European tourism: Trends and patterns The geography of tourism: Key trends and impacts Analysing the impact of tourism The economic impact of tourism Constructing the economic impact of tourism Social and cultural impacts of tourism Tourism and the environment The tourism industry response Visitor management Case study: Managing the impact of tourism in Venice - Stephen J. Page and C. Michael Hall Future issues for visitor management References Further Reading Questions Chapter 13: The future of tourism: Post tourism? Learning Outcomes Introduction The spread of tourism The snowball and amoeba concept in tourism Understanding the future of tourism The pressure for tourism to change New social trends New outbound markets Crises and disasters in tourism Crisis in tourism and business response: A management challenge? Technology and tourism Climate change, tourism and the environment New business trends Towards a new tourism management concept: Managed Tourism Limiting tourism: The beginning of the end? References Further Reading Questions


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Product Details
  • ISBN-13: 9781136353130
  • Publisher: Taylor & Francis Ltd
  • Binding: Digital (delivered electronically)
  • Language: English
  • No of Pages: 496
  • Returnable: N
  • ISBN-10: 1136353135
  • Publisher Date: 07 Jun 2007
  • Edition: New edition
  • No of Pages: 496
  • Returnable: N


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