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The Northwestern Druggist Volume 16; A Progressive Journal for Retail Druggists

The Northwestern Druggist Volume 16; A Progressive Journal for Retail Druggists


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1915 Excerpt: ...to receive the views of manufacturers and distributors, both wholesale and retail, on this most important subject and invites correspondence dealing with it. May 22, 1915. The Northwestern Druggist, St. Paul, Minn. Gentlemen: --We appreciate very much your letter of May 18, and are glad to take advantage of your courteous request for our opinion. We shall be very frank, not with the idea of being quoted literally, but for your own information so as to bring to bear as many viewpoints as possible on this problem. In the first place, let me say that we, too, are opposed to this form of sales promotion, although it is probable that our reasons for arriving at this conclusion might be peculiar to ourselves, and not general in their application to others. We believe your crticism of the lack of exclusiveness of the scheme is fundamentally sound. If all the dealers in a community handle coupon-goods, then no dealer can gain an advantage over his competitor except by giving away an undue percentage--which constitutes an additional and particularly easy method of price-cutting--already too easy. If the advocates of the coupon retort that only one coupon Is packed with each package and the dealer has no "extras," the situation comes right back to where we started--that between dealers there is no competitive advantage. That there may be an advantage to the maker of the product that packs coupons must, however, to some extent be admitted. We take the liberty to differ with you In the statement that "the Idea of 'something for nothing1 is contrary to all laws of nature," and we may explain by saying that while we understand that no one actually gets something for nothing, and that the law of compensation always holds good, any proposition that seems...


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Product Details
  • ISBN-13: 9781130893946
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 560
  • Spine Width: 29 mm
  • Width: 189 mm
  • ISBN-10: 1130893944
  • Publisher Date: 01 Mar 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 989 gr


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