Digital Marketing All-In-One For Dummies
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Online / Social media Marketing > Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies

Digital Marketing All-In-One For Dummies


     0     
5
4
3
2
1



Available


X
About the Book

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Table of Contents:
Introduction 1 Book 1: Creating Your Digital Marketing Strategy 5 Chapter 1: Developing Your Overall Digital Strategy 7 Chapter 2: Grabbing Your Customer’s Attention 25 Chapter 3: Discovering Your Business Model and Brand 39 Chapter 4: Deciding which Marketing Campaign to Create 67 Chapter 5: Crafting Offers That Sell 81 Chapter 6: Planning B2B Campaign Success 103 Book 2: Understanding the Importance of the Customer Experience 119 Chapter 1: Interacting with Customer Data 121 Chapter 2: Uncovering Buyer Personas 131 Chapter 3: Structuring the Buyer’s Journey 147 Chapter 4: Embracing Sales Enablement 165 Book 3: Marketing Using Artificial Intelligence (AI) 175 Chapter 1: Transforming Digital Marketing Using Artificial Intelligence 177 Chapter 2: Using AI Tools to Maximize Customer Reach and Service 195 Book 4: Dipping into Content Creation 221 Chapter 1: Creating Your Content Plan 223 Chapter 2: Reviewing Content Types 237 Chapter 3: Understanding the Customer’s Intent 255 Chapter 4: Creating Content That Tells a Story 275 Chapter 5: Defining Your Content Framework Using Processes and Systems 285 Chapter 6: Targeting Content for Your B2B Audience 299 Book 5: Implementing Channel Promotions 323 Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 325 Chapter 2: Using Search Marketing 339 Chapter 3: Using Social Bookmarks, News, and Share Buttons 363 Chapter 4: Considering Email Marketing 385 Book 6: Targeting Your Work with Influencers 411 Chapter 1: Communicating with Influencers 413 Chapter 2: Collaborating to Win 431 Chapter 3: Engaging Influencers Using the “Three Cs” 449 Chapter 4: Succeeding with Influencer Marketing 463 Chapter 5: Getting Creative 473 Chapter 6: Working with an Influencer Agency 481 Book 7: Meta/Facebook/Instagram Marketing 487 Chapter 1: Delving into Facebook Marketing 489 Chapter 2: Creating a Facebook Marketing Plan 511 Chapter 3: Advertising and Selling on Facebook 529 Chapter 4: Uniting Facebook with Other Social Media 541 Chapter 5: Getting into Instagram for Business Marketing 555 Chapter 6: Looking at Facebook Live 579 Book 8: Deploying Other Social Media 591 Chapter 1: Leveraging Social Media 593 Chapter 2: Working with Twitter 609 Chapter 3: Looking at YouTube 623 Chapter 4: Reviewing Pinterest 633 Chapter 5: Growing Your Business with TikTok 657 Chapter 6: Using Marketing Techniques on LinkedIn 681 Book 9: Analyzing Data for Success 697 Chapter 1: Looking Back at Your Business Model and Scaling your Brand 699 Chapter 2: Reassessing Your Strategy 715 Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 723 Chapter 4: Achieving Maximum ROI 733 Index 743

About the Author :
Stephanie Diamond is a marketing thought leader with 20+ years of experience. She is the founder of Digital Media Works, Inc., an online marketing company. She is the coauthor of Facebook Mar­keting For Dummies, Social Media Marketing For Dummies, and Content Marketing Strategies For Dummies.


Best Sellers


Product Details
  • ISBN-13: 9781119931959
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Height: 231 mm
  • No of Pages: 800
  • Returnable: N
  • Weight: 975 gr
  • ISBN-10: 1119931959
  • Publisher Date: 12 Jan 2023
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 48 mm
  • Width: 183 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Digital Marketing All-In-One For Dummies
John Wiley & Sons Inc -
Digital Marketing All-In-One For Dummies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Digital Marketing All-In-One For Dummies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!