Facebook Marketing All-in-One For Dummies
Home > Business and Economics > Business and Management > E-commerce: business aspects > Facebook Marketing All-in-One For Dummies
Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies

|
     0     
5
4
3
2
1




Out of Stock


Notify me when this book is in stock
About the Book

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Table of Contents:
Introduction 1 Book I: Joining the Facebook Marketing Revolution 5 Chapter 1: Exploring Facebook Marketing 7 Chapter 2: Creating Your Facebook Marketing Plan 27 Book II: Claiming Your Presence on Facebook 59 Chapter 1: Understanding the Different Types of Facebook Pages 61 Chapter 2: Creating Your Business Page 77 Chapter 3: Administering Your Facebook Business Page 99 Chapter 4: Arranging Your Navigation Menu 129 Book III: Adding the Basics to Your Facebook Page 149 Chapter 1: Posting to Your Page 151 Chapter 2: Understanding and Using iFrames to Customize Your Page 165 Chapter 3: Importing Your Blog Posts to Your Facebook Page 193 Chapter 4: Connecting Your Social Media Accounts 217 Chapter 5: The Fine Print: Legal and Other Considerations 241 Book IV: Building, Engaging, Retaining, and Selling to Your Community 249 Chapter 1: Building Visibility for Your Page 251 Chapter 2: Engaging and Retaining Your Community 279 Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297 Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309 Book V: Understanding Facebook Applications 321 Chapter 1: Facebook Applications 101 323 Chapter 2: Creating New Streams of Income with Apps 341 Book VI: Making Facebook Come Alive with Events and Contests 361 Chapter 1: Creating Facebook Events 363 Chapter 2: Building Excitement with a Contest 379 Chapter 3: Using Third-Party Contest Applications 391 Chapter 4: Promoting Your Contest and Analyzing the Results 413 Book VII: Advanced Facebook Marketing Tactics 431 Chapter 1: An Introduction to Advanced Facebook Marketing 433 Chapter 2: Marketing with Facebook Social Plugins 443 Chapter 3: Discovering Live Streaming 465 Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479 Book VIII: Facebook Advertising 499 Chapter 1: Advertising in Facebook 501 Chapter 2: Creating a Facebook Ad 519 Chapter 3: Testing, Measuring, and Modifying Your Ad 539 Book IX: Measuring, Monitoring, and Analyzing 557 Chapter 1: Setting Realistic Targets to Identify Success 559 Chapter 2: Exploring Facebook Insights 575 Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593 Index 609


Best Sellers


Product Details
  • ISBN-13: 9781118095430
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Language: English
  • ISBN-10: 111809543X
  • Publisher Date: 15 Jul 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 720


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Facebook Marketing All-in-One For Dummies
John Wiley & Sons Inc -
Facebook Marketing All-in-One For Dummies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Facebook Marketing All-in-One For Dummies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!