The Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Third Edition provides the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are:
1. Strategy
2. Portfolio management
3. New products process
4. Culture, organization, and teams
5. Tools and metrics
6. Market research
7. Life cycle management
This Body of Knowledge covers the fundamental principles of product development and product management, which can be applied to a wide range of product and service industries. The information is intended to provide the basis for ongoing learning and continuous improvement for individuals and organizations. This book focuses on the fundamental principles that underpin successful product development and product management across a broad range of industries and organizations. The material provided as the basis for the NPDP certification can be applied to the full range of product development projects included in most company portfolios, such as: new products or services, line extensions, cost reductions, product or service improvements. Included are exercises and relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.
Table of Contents:
About the Author
Acknowledgement
Introduction
Chapter-1: Management
Chapter-2: Strategy
Chapter-3: Portfolio
Chapter-4: Process
Chapter-5: Design and Development
Chapter-6: Market Research
Chapter-7: Culture and Teams
Appendix A: Glossary of Terms
Appendix B: The BoK in Practice Cases
Appendix C: Examples of product innovation best practice from PDMA’s Outstanding Corporate Innovators’ (OCI) Awards
Index
About the Author :
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.
