Buy Product Development and Management Body of Knowledge
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Management and management techniques > Business process / operations management > Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification
Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification

Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification


     0     
5
4
3
2
1



Available


X
About the Book

Product Developmentand Management Body of Knowledge Fully-updated Third Edition of the leading study resource for PDMA’s New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization’s direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA’s NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base. The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.

Table of Contents:
About the Authors vii Acknowledgments ix Introduction xi 1 Management 1.1 What is Product Innovation? 4 1.2 Managing Product Innovation 9 1.3 The Product Manager 11 1.4 The Product Life Cycle 15 1.5 Managing the Product Life Cycle 19 1.6 The Chasm in the Product Life Cycle? 23 1.7 Roadmaps Used in Product Innovation 30 1.8 Project Management 34 1.9 Risk Management 37 1.10 Metrics and Key Performance Indicators 39 1.11 In Summary 46 2 Strategy 2.1 What is Strategy? 60 2.2 Establishing the Organization’s Direction 62 2.3 Business and Corporate Strategy 65 2.4 Preparing a Business Strategy 68 2.5 Innovation Strategy 74 2.6 Innovation Strategy Frameworks 77 2.7 Strategies that Support the Innovation Strategy 83 2.8 Open Innovation 97 2.9 Sustainable Innovation 100 2.10 In Summary 105 3 Portfolio 3.1 What is a Product Innovation Portfolio? 114 3.2 Portfolio Value Maximization 116 3.3 Portfolio Alignment with Strategy 135 3.4 Balancing the Portfolio 137 3.5 The Right Number of Projects 139 3.6 New Product Portfolio Management: A Dynamic Process 143 3.7 Portfolio Governance 146 3.8 Portfolio Management Benefits 148 3.9 In Summary 149 4 Process 4.1 Introduction to Product Innovation 156 4.2 The Product Innovation Charter (PIC) 161 4.3 Specific Product Innovation Processes 164 4.4 Comparing Product Innovation Process Models 194 4.5 Product Innovation Process Control and Management 197 4.6 In Summary 199 5 Design & Development 5.1 Design and Development Process Steps 208 5.2 Introduction to Design 209 5.3 Introduction to Development 226 5.4 In Summary 244 6 Market Research 6.1 How Market Research Contributes to Product Innovation 252 6.2 Selecting the Right Market Research Methodology 254 6.3 Primary Vs. Secondary Market Research 256 6.4 The Quality of Market Research Data 258 6.5 Market Research Methods 261 6.6 Multivariate Research Methods 274 6.7 Product Use Testing 278 6.8 Market Testing and Test Marketing 280 6.9 Market Research and Voice of the Customer: Integral to Product Innovation 282 6.10 Market Research at Specific Stages of Product Innovation 284 6.11 Market Research Metrics and Key Performance Indicators 289 6.12 In Summary 291 7 Culture and Teams 7.1 Product Innovation Culture and Climate 298 7.2 Management Responsibilities 301 7.3 Product Innovation Team Structures 303 7.4 Team Development 309 7.5 Team Leadership 315 7.6 Virtual Teams 318 7.7 Incentivizing Product Innovation 323 7.8 In Summary 325 Appendix A Glossary of Terms 331 Appendix B The BoK in Practice Cases 359 Appendix C Examples of Product Innovation Best Practice from PDMA’s Outstanding Corporate Innovators’ (OCI) Awards 387 Index 397

About the Author :
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.


Best Sellers


Product Details
  • ISBN-13: 9781119829942
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 269 mm
  • No of Pages: 432
  • Returnable: Y
  • Spine Width: 28 mm
  • Weight: 1100 gr
  • ISBN-10: 1119829941
  • Publisher Date: 27 May 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Sub Title: A Guidebook for Product Innovation Training and Certification
  • Width: 211 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification
John Wiley & Sons Inc -
Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!