Unlocking Growth
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Home > Business and Economics > Business and Management > Sales and marketing > Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers
Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers

Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers


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About the Book

A breakthrough framework for outperforming revenue growth – from the world’s leading pricing consultancy  Leading executives say their top concern is achieving and sustaining, profitable growth. Yet many CEOs report that their growth levels are stuck frustratingly below what they know their company is capable of, and that they often investing in growth initiatives without seeing the returns they were hoping for. Others achieve astonishing growth for a while, only to come crashing back to earth. Why?   Companies lack the right framework to find true product-market-price fit – not just in the short term, but sustainably. Coming to the rescue, Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers offers a roadmap for business leaders seeking consistent, sustainable improvement to their sales numbers.  By putting price strategy at the center of their efforts, executives will find a far more effective way to attract new customers, optimize sales, and promote greater loyalty and lifetime value. Readers will find hard-won lessons from the field brought together as a unified, intuitive framework that will allow you to make immediate improvements to your growth roadmap. Written with the CEO in mind, Unlocking Growth is your manual to the alchemy of successful growth – learning from the best the right way to acquire, monetize, and retain.  Discover how to specifically diagnose the areas where your company’s growth strategy is falling short  Learn how to combine winning price models with magic price points to power customer acquisition, with special attention to the use of “free”  Identify a better approach to penetrating more deeply with your customer base by differentiating your offering and innovating your product the right way   Keep more customers, keep them happy, and keep them longer, by employing “the science of stickiness” and fighting churn before it happens  Be informed by first-hand accounts of successful growth pricing initiatives at well-known companies in the US and beyond  With Unlocking Growth, you can avoid the pitfalls, leverage a wealth of client data, and maximize profitability and success in the marketplace.  

About the Author :
MADHAVAN RAMANUJAM is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of Monetizing Innovation. EDDIE HARTMAN is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.


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Product Details
  • ISBN-13: 9781119633136
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Standards Information Network
  • Language: English
  • Sub Title: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers
  • ISBN-10: 1119633133
  • Publisher Date: 11 Nov 2024
  • Binding: Digital (delivered electronically)
  • No of Pages: 308


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Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers
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