Scaling Innovation
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Scaling Innovation: How Smart Companies Architect Profitable Growth
Scaling Innovation: How Smart Companies Architect Profitable Growth

Scaling Innovation: How Smart Companies Architect Profitable Growth


     0     
5
4
3
2
1



International Edition


X
About the Book

You've built a great product—now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization—instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies—including 50+ unicorns—the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the “single-engine strategy” dooms so many businesses—and how to avoid it How to create outcome and usage-based monetization models The secrets to mastering value messaging—and getting customers to pay what you're worth Mastering sales negotiations—“give and get” strategies to close faster, better and more often How to stop churn before it happens, maximize upsells, and handle price increases with confidence The essential tactics for balancing market share and wallet share—without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business—one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.

Table of Contents:
Foreword xiii Acknowledgments xv Introduction: From a Great Product to a Great Business 1 Part I Beating the Barriers to Scaling 5 1 A Tale of Three Companies 7 2 Becoming a Profitable Growth Architect 17 Part IINine BREAKTHROUGH STRATEGIES For Architecting Profitable Growth 37 Part IIA Startup Strategies 39 3 The Lure of Free: When You Land, Be Sure to Expand 41 4 The Most Important Decision: Choosing Your Pricing Model 59 5 Making It Easy to Buy: Beautifully Simple Pricing 89 6 Mastering Value Messaging: Speak Benefits and Not Features 103 Part IIB Scale-up Strategies 119 7 When You Give, Get Something Back: Discounting and Promotions 121 8 Blow Up Your Packaging: Time to Redefine Your Offer Structure 145 9 Price Increases: Ask Properly, and You Shall Receive 169 10 Acing Big Deals: Mastering Negotiations and Handling Objections 191 11 Stopping Churn Before It Starts: The Big Missed Opportunity 219 Part III Learning From the Best: Success Stories 243 12 Putting It All Together: From Playbook to Practice 245 13 Segment: From Idea to a $3.2 Billion Acquisition 251 14 Canva: The Master Class of Landing and Expanding 267 15 ServiceChannel: Cracking the Code to Two-Sided Marketplace Success 279 16 CoCounsel: Scaling the AI that Passed the Bar 285 17 Airbnb: The Blueprint for Turning Community into Cash Flow 297 Notes 311 Index 315

About the Author :
MADHAVAN RAMANUJAM is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of Monetizing Innovation. EDDIE HARTMAN is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.


Best Sellers


Product Details
  • ISBN-13: 9781119633068
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 231 mm
  • No of Pages: 352
  • Returnable: N
  • Sub Title: How Smart Companies Architect Profitable Growth
  • Width: 158 mm
  • ISBN-10: 1119633060
  • Publisher Date: 31 Jul 2025
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 33 mm
  • Weight: 567 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Scaling Innovation: How Smart Companies Architect Profitable Growth
John Wiley & Sons Inc -
Scaling Innovation: How Smart Companies Architect Profitable Growth
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Scaling Innovation: How Smart Companies Architect Profitable Growth

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!