Samuelson & Mark's Managerial Economics, 7th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, the 7th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition continues to offer the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.
Table of Contents:
CHAPTER 1 Introduction to Economic Decision Making 1 SECTION I: Decisions within Firms 25
CHAPTER 2 Optimal Decisions Using Marginal Analysis 27
CHAPTER 3 Demand Analysis and Optimal Pricing 77
CHAPTER 4 Estimating and Forecasting Demand 128
CHAPTER 5 Production 190
CHAPTER 6 Cost Analysis 226
SECTION II: Competing within Markets 281
CHAPTER 7 Perfect Competition 283
CHAPTER 8 Monopoly 319
CHAPTER 9 Oligopoly 349
CHAPTER 10 Game Theory and Competitive Strategy 397
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 446
SECTION III: Decision-Making Applications 497
CHAPTER 12 Decision Making under Uncertainty 499
CHAPTER 13 The Value of Information 541
CHAPTER 14 Asymmetric Information and Organizational Design 581
CHAPTER 15 Bargaining and Negotiation 630
CHAPTER 16 Auctions and Competitive Bidding 668
CHAPTER 17 Linear Programming 707
Answers to Odd-Numbered Questions
www.wiley.com/college/samuelson
Index 751
