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Managerial Economics

Managerial Economics


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About the Book

This book illustrates the central decision problems managers face and provides the economic analysis needed to guide these decisions. The authors believe that an effective managerial economics book must go beyond the "nuts and bolts" of economic analysis to show how these economic analysis techniques are used by practicing managers.

Table of Contents:
Chapter 1. Introduction to Economic Decision Making. SECTION I: DECISIONS WITHIN FIRMS. Chapter 2. Optimal Decisions Using Marginal Analysis. Chapter 3. Demand Analysis and Optimal Pricing. Chapter 4. Estimating Demand. Chapter 5. Forecasting. Chapter 6. Production. Chapter 7. Cost Analysis. SRECTION II: COMPETING WITHIN MARKETS. Chapter 8. Perfect Competition. Chapter 9. Monopoly. Chapter 10. Oligopoly. Chapter 11. Game Theory and Competitive Strategy. Chapter 12. Regulation, Public Goods, and Benefit--Cost Analysis. SECTION III: DECISION--MAKING APPLICATIONS. Chapter 13. Decision Making Under Uncertainty. Chapter 14. The Value of Information. Chapter 15. Asymmetric Information and Organizational Design. Chapter 16. Bargaining and Negotiation. Chapter 17. Auctions and Competitive Bidding. Chapter 18. Linear Programming. Chapter 19. Capital Budgeting. Answers to Odd--Numbered Questions. Index.

About the Author :
William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation. Stephen G. Marks is professor and associate dean of academic affairs at Boston University School of Law. He received his J.D., M.A., and Ph.D. from the University of California--Berkeley. He has taught in the areas of managerial economics, finance, corporate law, and securities regulation. His research interests include corporate governance, law and economics, finance, and information theory. He has published his research in various law reviews and in such journals as The American Economic Review, The Journal of Legal Studies, and The Journal of Financial and Quantitative Analysis.


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Product Details
  • ISBN-13: 9780470000441
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Edition: Revised edition
  • Language: English
  • Weight: 1588 gr
  • ISBN-10: 0470000449
  • Publisher Date: 24 Apr 2002
  • Binding: Hardback
  • Height: 238 mm
  • Returnable: N
  • Width: 194 mm


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