Likeable Badass: How Women Get the Success They Deserve

'A deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence.' - Annie Duke, bestselling author of Thinking in Bets and Quit How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues? Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women's workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman's workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path. Likeable Badass is equal parts behavioural science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humour.

About the Author :
Alison Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at the Kenan-Flagler Business School. Her scholarship has been published in the most prestigious academic journals in her field, and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. A sought-after keynote speaker and trusted advisor, she lives in Chicago with her family.

Review :
The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence. Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book! Such an important book! By focusing on status and respect, Fragale changes women's perception of power. Backed up by years of scientific research, she shows how to play to our strengths to get what we so deserve. In Likeable Badass, Alison Fragale dives deep into the science behind gender bias and stereotypes - and how we can challenge them. With warmth, humor, and powerful personal stories, she provides women with actionable advice for achieving greater success in the workplace. A must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face . . . Likeable Badass equips women with tools to navigate biases and emerge empowered. Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read. Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career. Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world. In her deeply-researched and business-savvy book, Fragale shatters the conventional wisdom about power, status, and the path to professional success. Her strategies for gaining advocates are brilliant - and her blueprint for strategic self-promotion will have you rereading this invaluable guide over and over. A playbook for getting ahead, especially useful for female entrepreneurs looking to break barriers and smash through outdated ceilings Alison Fragale is doing something different . . . Fragale's book is for anyone who wants to know the secrets of getting ahead - or just going through life at your own pace - without being a self-promoter or a hard-ass: someone who no one respects or likes. She comes across as a thoroughly likeable badass herself - this is a genuinely original and useful book. Insightful and practical! Alison Fragale provides an important and urgently-needed look at how women are denied status and power in the workplace, and the evidence-based strategies that can help change this reality. Business professor, coach, and adviser Fragale hits the mark. . . . By listening and learning, Fragale convinces us, we can achieve conscious excellence.