Inside the Box

How to do more with less and use limits to stimulate creativity, innovation and collaboration, from the Sunday Times bestselling author of Range. We live in a world that gives us seemingly infinite choices and values freedom above all else. We have an unprecedented number of options regarding what to do, who to be and how to spend our time. All that choice is wonderful; it is also overwhelming. The irony is that total freedom can be paralyzing, and unlimited resources don't necessarily lead to the biggest breakthroughs. In fact, overvaluing complete freedom can be disastrous for everything from starting a company to harnessing creativity to finding personal satisfaction. David Epstein argues that all of us - individuals, businesses, institutions, even societies - can benefit from narrowing our options. He dives into the science and practice of constraints, exploring exactly when and how guardrails can be beneficial, whether we're working with limited resources or using self-imposed boundaries to tap unexpected wells of focus and innovation. Original, galvanizing and deeply researched, Inside the Box tells absorbing stories of people and organizations that embraced constraints to transform themselves, and the world - as well as a few that struggled from a lack of limits. Epstein celebrates the surprising potential of hard deadlines, boring goals and unexpected obstacles and reveals how boundaries and constraints create breakthroughs. This is an essential read to become the most creative, productive and satisfied version of yourself. 'David Epstein's first two books - The Sports Gene and Range - were brilliant, but Inside the Box is his best . . . I won't think about my own work the same way ever again' - Malcolm Gladwell, bestselling author of Outliers and The Tipping Point

About the Author :
David Epstein is the author of the New York Times bestsellers The Sports Gene and Range. He has previously worked as a science and investigative reporter for ProPublica, and as a senior writer for Sports Illustrated. David has master's degrees in environmental science and journalism and is an avid runner. Inside the Box is his third book.

Review :
David Epstein's first two books – The Sports Gene and Range – were brilliant, but Inside the Box is his best. Epstein takes a simple but counterintuitive idea – that creativity requires constraints - and brings it alive through a fascinating series of stories. I won't think about my own work the same way ever again It’s a joy to spend hours in the company of a writer as gifted as David Epstein A masterful case that limits are what set us free. Epstein is one of the best science writers on the planet, and he shows how smart boundaries can unblock insight, unleash creativity, and unlock potential. Creativity comes from limits, not excess. This book explains what I’ve spent years trying to teach cooks: how to make something delicious out of nothing. David Epstein is one of my favorite writers, and Inside the Box is my favorite of his books—wonderfully personal, blessedly practical, full of stories I found myself retelling. A gift for anyone who, like me, needs to be reminded that less can be more. A goldmine of surprising insights. Makes you smarter with every page.