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How To Develop Successful New Products

How To Develop Successful New Products


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About the Book

"A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards and focus groups is brilliant. . . . The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. This book goes directly to the heart of Patrick's theory . . . [to] ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.


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Product Details
  • ISBN-13: 9780844236629
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Contemporary
  • Height: 236 mm
  • No of Pages: 224
  • Spine Width: 21 mm
  • Width: 160 mm
  • ISBN-10: 0844236624
  • Publisher Date: 16 Mar 1997
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 547 gr


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