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Home > Business and Economics > Business and Management > Sales and marketing > How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences
How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences


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About the Book

The ever-growing business of seminars, workshops, classes and conferences is becoming increasingly profitable if you have the right knowledge to market. This text explains how to select seminar topics that sell; design and write promotional materials that get results; select and rent mailing lists; calculate expected direct mail response; select hotels and conference facilities; price your program; and advertise. Howard Shenson is the author of several books, including "The Contract and Fee-Setting Guide for Consultants and Professionals" and "Shenson on Consulting".

Table of Contents:
How to Select Seminar Topics That Sell; Marketing and Promotion; How to Design and Write Promotional Materials That Get Results; Single Program Brochures vs; Seminar Catalogs; How to Select and Rent Mailing Lists; When to Mail Seminar and Workshop Promotions; The Capture Ratio: Calculating Expected Direct Mail Response; Promoting Seminars with Advertisements; Where and When to Hold Seminars and Workshops; Selecting Hotels and Conference Facilities; Pricing Your Program; Added Profits: Successful Back-of-the-Room Selling; Promoter, Presenter, and Participant; The Winning Program; Conclusion; Index.


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Product Details
  • ISBN-13: 9780471527084
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 80 mm
  • Returnable: N
  • Weight: 765 gr
  • ISBN-10: 0471527084
  • Publisher Date: 18 Sep 1990
  • Binding: Hardback
  • Language: English
  • Sub Title: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences
  • Width: 60 mm


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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences
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