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Creating the Customer-Driven Academic Library

Creating the Customer-Driven Academic Library


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About the Book

Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

About the Author :
Jeannette Woodward is a principal of Wind River Library and Nonprofit Consulting. After a career in academic library administration, she began a second career in public libraries, serving as director of the Fremont County Library System in the foothills of the Wind River Mountains of Wyoming. Woodward is the author of several books, including What Every Librarian Should Know about Electronic Privacy (2007), Nonprofit Essentials: Managing Technology (2006), Creating the Customer-Driven Library: Building on the Bookstore Model (2005), and Countdown to a New Library: Managing the Building Project (2000). She holds a master's degree in library and information science from Rutgers University, with doctoral study at the University of Texas at Austin.

Review :
This is a valuable book, not only for the points you will applaud, but also for those with which you may disagree. Eschewing the safe middle ground, Woodward takes a fresh approach which holds attention and aids us in looking anew at our libraries from the user's perspective.


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Product Details
  • ISBN-13: 9780838990445
  • Publisher: ALA Editions
  • Publisher Imprint: ALA Editions
  • Language: English
  • ISBN-10: 0838990444
  • Publisher Date: 01 Jan 2009
  • Binding: Digital (delivered electronically)
  • No of Pages: 208


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